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BE ACTIVE
BMW SERIES 2 ACTIVE TOURER LAUNCH


BMW - DELTA MOTORS

BE ACTIVE
BMW SERIES 2 ACTIVE TOURER LAUNCH


BMW - DELTA MOTORS

A huge, mysterious shopping bag with intriguing messages drew major attention of visitors of Belgrade’s “Delta City” shopping mall.

And when the new BMW Series 2 "Active Tourer" emerged from the bag in front of TV cameras, the true meaning of the messages was revealed. Some of the messages were about this new BMW model, while others indirectly toyed with competitors.

At the same time, a group of cyclists appeared out of the blue among the visitors. They represented a family of four, plus four young girls who have just finished their shopping, personifying a target group that the new Active Tourer is designed for, and demonstrated all the advantages and novelties of the first BMW car with front wheel drive.

A huge, mysterious shopping bag with intriguing messages drew major attention of visitors of Belgrade’s “Delta City” shopping mall.

BMW - DELTA MOTORS

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