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BMW X3
PRODUCT LAUNCH TRAINING SERBIA


BMW GROUP AG

BMW X3
PRODUCT LAUNCH TRAINING SERBIA


BMW GROUP AG

The new BMW X3 international product launch training (PLT) was held in Belgrade from February 6th to February 10th, 2018.

Product launch trainings for BMW's management and sales representatives are organized around the world, and for the second time, Serbia was selected for the implementation of such a project.

The BMW Training Center was set at the Radisson BLU Old Mill Hotel. Participants from ten European countries attended the program that was led by certified trainers from the United Kingdom. In addition to lectures and comparative test drives, participants had the opportunity to learn through the AR (augmented reality) application, designed to demonstrate BMW's advanced safety technology.

Beside the new BMW X3, the training included the first BMW X2, as well as the new BMW GT6 and Mini models.

"Serbia has become the benchmark for the implementation of the Product Launch Trainings, primarily due to the exceptional professionalism, efficiency and reliability of the M2Communications agency."

Sabine Fretschner, BMW Group AG

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