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DJ SET WITH ALFA


FIAT AUTOMOBILES SERBIA

DJ SET WITH ALFA


FIAT AUTOMOBILES SERBIA

"DJ Set with Alfa" is a prize winning contest for young and still not famous DJs, which culminated with a grand finale after party.

During a whole month of competition, the contestants posted their works on a digital platform and reached the semi-finals based on votes from the audience. The semi-final contest was organized at the swimming pools of the "Milan Gale Muškatirović" Sports Centre. Of the total of 110 contestants from all over Serbia, four DJs made it to the finals.

The final contest, which was organized à la famous parties in Ibiza, was attended by friends of the Alfa Romeo brand, business associates and many celebrities. The MC of the evening, Tijana T, supported the finalists with her DJ set.

A video clip produced for the occasion, which was aimed at further pitching of the brand and creating a viral, has got over 3,000 views online in the first month since its release.

This summer campaign received significant media coverage and got a large number of positive feedback on social networks.

Fiat Automobiles Serbia

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