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DRESS FOR DOLCE VITA
FIAT 500 BIRTHDAY CELEBRATION


FCA SERBIA

DRESS FOR DOLCE VITA
FIAT 500 BIRTHDAY CELEBRATION


FCA SERBIA

The famous design icon, legendary Fiat 500, celebrated its anniversary in "Dress for Dolce Vita" style. The celebration took place on July 4 at the Fiat Centre showroom in Belgrade.

As part of the global anniversary celebration, a downtown picnic was organized for Fiat 500 owners and aficionados. Visitors enjoyed the taste of real Italian espresso, cocktails and home-made ice creams, as well as surprise flash mob performance featuring Milan Gromilić as a lead dancer.

For its client, FCA Serbia, the M2Communications agency was in charge of designing the event, visual solutions, branding and executive production.

Iconic, Chic, Colorful, Dolce Vita.

Fiat 500

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