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"DRIVING LUXURY" - BMW 7 SERIES PLT


BMW GROUP AG

"DRIVING LUXURY"
BMW 7 SERIES
PRODUCT LAUNCH TRAINING


BMW GROUP AG

BMW's international product launch training for the new BMW 7 Series and X1 models took place in Serbia from 12th through 15th October at the following two locations: the “Radisson Blu Old Mill” hotel in Belgrade and “Temet” winery near the town of Jagodina. The project entitled "Driving Luxury" has been entrusted to our agency and implemented in keeping with the highest international standards.

BMW management and sales department representatives from more than ten European countries had an opportunity to work with top UK trainers, experience the quality and performances of the new BMW models and compare them to direct competition during comparative test-drives.

The global training has so far been organized in Germany, Dubai, Egypt and Morocco. The BMW Group AG gave the highest rating to the training organized in Serbia, labelling it as “Best Practice“.

The project won Golden Award for the best corporate event in 2015, awarded by Serbian Association for Marketing Communications (UEPS).

This was by far the best Product Launch Training we have offered to our participants. The standards were set to an exceptionally high level. This not only met our expectations in respect to the large luxury element of this training, but also far exceeded the expectation of our participants.

Azad Navaz, Training Manager, BMW Group AG

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