X
EN

FIAT 500L - NATIONAL LAUNCH


FIAT AUTOMOBILES SERBIA

FIAT 500L - NATIONAL LAUNCH


FIAT AUTOMOBILES SERBIA

Inspired by Fiat 500L global campaign motif "Growing Up Is Cool", symbolizing the creation of a new member of the Fiat 500 family, and national slogan "From Serbia with Pride", we have designed and implemented two gala events. The first, Fiat 500L VIP event was organized at the Italian Embassy in Belgrade for top ranking government officials and members of the diplomatic corps. Official national launch event was intended for the broader public and held at the beautiful premises of the “White Palace”, part of the Serbian royal palace complex.

The concept of these marketing events was based upon ideas of creation, evolution and growing up, thus indicating a creative link between life and the legendary Italian car, Fiat 500. Our story took the audience on a journey through time, from 1957, when the first Fiat 500 car, the famous “Cinquecento”, was created, through the year 2007, when its successor, the new Fiat 500 model was created, all the way to the year 2012, when the Fiat family of cars got a new addition, the Fiat 500L, a car made in Serbia. For this special occasion, we produced a corporate movie about Fiat’s new factory in Kragujevac.

The national launch of the Fiat 500L model was the most important marketing event in Serbia’s automotive industry in 2012.

UEPS (Association of Serbian Market Communications) 2012 Golden Award for the Event Project - category: brand/product/service.

Fiat Automobiles Serbia

VIEW OTHER PROJECTS