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FIAT SUMMER SHOWROOM


FIAT AUTOMOBILES SERBIA

FIAT SUMMER SHOWROOM


FIAT AUTOMOBILES SERBIA

In the June-September period of 2013, the Fiat Automobiles Serbia (FAS) company was a partner of the “Summer at Gale” programme, organized by ”Milan Gale Muškatirović“ Sports Centre. We were tasked with designing and implementing a creative presentation of the Fiat, Jeep and Alfa Romeo car brands, along with vehicle demonstrations and interactive communication with visitors of the sports centre and its outdoor swimming pools.

We designed a recognizable “image point” in the form of an outdoor summer showroom, which served as a communication platform for promotional activities. The “Fiat Summer Showroom“ design was adapted to each of the brands that were being promoted, while the project itself was implemented through the following groups of activities:
- Three thematic showroom installations, inspired by specific motifs and communication messages relating to the brands
- Weekend presentations and launches for visitors
- Four main events: 1. Launch of the Fiat Trekking model; 2. Launch of the Fiat Living model; 3. “Jeep Adventure“ and launch of a new Jeep Grand Cherokee model; 4. "Late Night Date With Alfa Party“.

Apart from visitors of the sports centre, the events were also attended by media representatives, famous athletes and public figures.

During the campaign period, the Fiat Summer Showroom was visited by more than 250,000 people.

Fiat Automobiles Serbia

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