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INTERNATIONAL CAR SHOW 2017


FCA SERBIA

INTERNATIONAL CAR SHOW 2017


FCA SERBIA

M2Communications authored a conceptual design and organized the overall appearance of FCA Serbia at the International Car Show 2017 in Belgrade.

The brands: Fiat, Alfa Romeo, Jeep, Abarth, Fiat Professional and Mopar.

The project included the design and production of two FCA Serbia’s indoor stands covering an area of 1,600 m2 in total, plus a 450 m2 outdoor stand, 5 vehicle platforms, more than 50 m2 of LED screens, a team of 26 hostesses, numerous visitor activations, media events and new vehicle models that were premiered to the public.

The concept design of the stand was based on FCA standards, as well as on the experience gained at different international car shows.

M2Communications

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