X
EN

JEEP BOWL 2014


FIAT AUTOMOBILES SERBIA

JEEP BOWL 2014


Fiat Automobiles Serbia

In March 2014, M2Communications initiated establishment of cooperation between the Fiat Automobiles Serbia (FAS) company and Serbian Association of American Football (SAAF). One of results of this cooperation was "Jeep Bowl", a big derby match of the season. Serbia’s very first "Jeep Bowl" match took place in April 2014 at Belgrade’s “Ada Ciganlija” resort.

Fiat Automobiles Serbia embarked upon this project in a bid to help promote American football in Serbia and was guided by the idea of finding a new way of pitching its "Jeep" brand, which is successfully associated with this sport at the global level.

The derby match of the American Football League was held between “Vukovi” of Belgrade and "Wild Boars" of Kragujevac clubs. Several hundred supporters attended this match that was transmitted live on the “Sport Klub” TV channel.

For the purpose of promoting the "Jeep" brand and American football, a very dynamic video clip was produced, whose style and production closely resembled video clips that promote the American National Football League.

Fiat Automobiles Serbia

VIEW OTHER PROJECTS