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MAD SCINETIST'S LABORATORY


ASUS

MAD SCINETIST'S LABORATORY


ASUS

Mad Scientist under the control of his evil apprentice Cyber, with the help of a trusty minion Pyrona and Profersor Insane, created a series of experiments for the project codenamed "The Beast".

Experiments were created as part of the Asus "retail" campaign for the first water-cooled gaming laptop with, released for the sub-brand "Republic of Gamers" (ROG). The new Asus GX700 laptop compter is populary known among the local members of the gaming community as "The Beast". GX700 represents the ultimate gaming laptop with unique performances.

Activation carried out at the Asus flaghsip store at Belgrade's lagrgest shopping mall "Usce Shopping Center"h, has attracted great attention of the visitors. Besides the possibility to test the performances of the new laptop, visitors had the opportunity to participate in the experiments performed by the representatives of the Belgrade Festival of Science.

Behind the conceptual design and campaign implementation stands creative lab team from M2Communications agency.

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