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MINI STREETBALL


MINI - DELTA MOTORS

MINI STREETBALL


MINI - DELTA MOTORS

Serbia is a country of basketball, with street basketball being one of the most favourite sports among people of different generations. However, many street basketball courts throughout Serbia are decrepit..

As part of our annual guerilla marketing campaigns for the MINI brand, which are implemented on regular basis, we have designed a campaign aimed at refurbishing and equipping decrepit basketball courts. The management and employees of the Delta Motors company, which is the general representative of BMW and MINI brands, have taken an active part in this campaign. This campaign focused on refurbishment of basketball courts within Belgrade’s "Pionirski Grad" picnic grounds, which had not been renovated for more than 15 years. The works included replacement of basketball boards and hoops, painting of fresh lines on the existing basketball court and installing new benches around it.

Sportive spirit, corporate social responsibility and great fun were the main characteristics of this MINI campaign that resulted in providing street basketball players with a new court where playing basketball will be a pleasurable experience.

The MINI Streetball campaign was ranked among the best global guerilla campaigns of the MINI brand and BMW company in 2014.

MINI - DELTA MOTORS

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