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ONE BMC - VISUAL IDENTITY


MICROSOFT

ONE BMC - VISUAL IDENTITY


MICROSOFT

Design of visual identity for Microsoft’s regional project “One BMC”

Key elements of concept design:
- “One BMC“is a synonym of “Billion $ Multi-Country“
- Three stars depict three strategic projects (pillars) underpinning the company’s business transformation in the region
- The “One BMC” logo has no direct connection with Microsoft’s visual identity
- Colour palette: green, black and white“

“TRISTAR” CONCEPT
In designing the logo, the principles of closure, small space and similarity were applied. The three stars (three strategic pillars) that were set one inside the other were framed in the shape of a coin. For the typographic part of the logo, Microsoft’s font "Sagoe Pro" (regular and bold) was used.

Creative approach and professionalism were the main criteria that recommended the M2Communications agency for the design of our regional project’s visual identity.

Microsoft

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