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RECYCLING IS COOL


FCA SERBIA

RECYCLING IS COOL


FCA SERBIA

The FCA Serbia campaign, titled "Recycling is CooL", was launched with a view to boosting sales of Fiat 500L and Fiat Punto car models by prompting customers to recycle their cars that are more than 15 years old and thus get large discounts when purchasing a new Fiat car.

The M2Communications agency was entrusted with design and implementation of the promotional campaign. A set-up was designed using a truck that served as a lawn with traffic signs showing campaign motifs. The truck carried a specially branded "Yugo" car, a symbol of the former "Zastava" automobile factory based in the city of Kragujevac.

The "Recycle" promotional team, Fiat convoy tour, entertainment for kids and multi-coloured balloons for street decoration were valuable additions to this campaign that was implemented in all major towns and cities in Serbia.

Thanks to the "Recycling is CooL" campaign, Fiat car sales doubled in some Fiat centres.

FCA Srbija

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