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SAMPLE - VISUAL IDENTITY


SERBIAN ASSOCIATION OF MANAGERS

SAMPLE - VISUAL IDENTITY


SERBIAN ASSOCIATION OF MANAGERS

Visual identity design for the Young Business Leaders’ Section of the Serbian Association of Managers (SAM).

The term “SAMPLE” denotes a sound of short duration taken from an original recording and inserted, often repetitively, in a new recording, thus creating a different melody. The word “SAMPLE” defines a representative sample and the whole visual identity design is based on a clear and simple typographic solution. The word “SAMPLE” also incorporates an acronym “SAM” as a visual reference to the parent organization.

The logo establishes a direct reference to the “SAM” symbol. In designing the visual identity, we used the same spectrum of colours as the one that was used for the logo of the parent organization. The font (Gotham Rounded Bold Italic, used as a background) was adjusted to the SAM logo font, with intertwined and transparent letters, symbolizing a powerful synergy of individuals within the organization.

In designing the logo, we made sure that it is directly associated with the parent organization, the SAM, and its visual identity.

SERBIAN ASSOCIATION OF MANAGERS

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