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SAMSUNG CORBY
WHAT COLOR IS YOUR LIFE


SAMSUNG

SAMUSUNG CORBY
WHAT COLOR IS YOUR LIFE


SAMSUNG

In 2009 Samsung Electronics presented its Samsung Corby, a mobile phone designed for young people.

This new product was launched within a three-week campaign titled "What Color Is Your Life", which was conducted in Belgrade’s largest shopping malls. The campaign included the use of attractive promo teams dressed in vivid costumes, 3D glasses and hologram cards that were distributed to visitors, and a micro website with an online video game, with the aim of raising market awareness and initiating sales of the new Samsung Corby.

Corby launch events attracted major attention of visitors, while the online application was visited more than 20,000 times in one month alone.

SAMSUNG

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