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SAMSUNG MINI STARS


SAMSUNG

SAMSUNG MINI STARS


SAMSUNG

"Football in the Community" was a Samsung project aimed at improving corporate social responsibility, implemented in cooperation with London’s Chelsea Football Club.

The project was implemented in Serbia for the first time in September and November 2009 under the title "Mini Stars" The M2Communications agency was selected to implement this project at a pitch competition that was organized earlier that year.

As part of the project implementation, a visit to the Chelsea FC and Chelsea Football Academy in London was organized for journalists; media and PR campaigns were used to announce various events; and candidates were selected for a goal-shooting competition. The campaign culminated in a training session with famous Chelsea coaches, which was organized for two hundred boys and girls.

The targeted value of PR was € 75,000, while the project itself managed to generate a total value of PR of over € 300,000! As part of this campaign, a short movie was produced, which was included in Samsung’s list of official movie projects.

The "Mini Stars" project in Serbia generated a total value of PR of over € 300,000.

SAMSUNG

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