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SENSUALITY & SENSE
THE NEW CLS


MERCEDES-BENZ SERBIA AND MONTENEGRO

SENSUALITY & SENSE
THE NEW CLS


MERCEDES-BENZ SERBIA AND MONTENEGRO

The second generation of the Mercedes-Benz CLS four-door coupé was launched in November 2011 at the “BelExpo” centre in Belgrade.

The creative concept of the event was based on two elements:
1. Labyrinth - gallery, exhibiting the history of design of the Mercedes-Benz, on the occasion of its 125th anniversary; 2. "Art Suburbia", introducing the story of the new CLS against the backdrop of Belgrade city skyline.

Visual elements, the atmosphere and performance were all in harmony with the "Sensuality & Sense" global slogan. The performance culminated with the new CLS emerging from within moving walls in a dramatic final scene.

UEPS (Association of Serbian Market Communications) silver award recognition in 2011 for the "Event" project category

MERCEDES-BENZ SERBIA AND MONTENEGRO

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