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"SHOW YOUR BEST BLUE STEEL"
ZOOLANDER 2 AND FIAT 500X OPENING NIGHT


FCA SERBIA

"SHOW YOUR BEST BLUE STEEL"


FCA SERBIA

On the occasion of the opening night of the "Zoolander 2" movie, FCA Serbia organized an activation entitled "Show Your Best Blue Steel". at the Cineplexx Delta City cinema in Belgrade.

Zoolander 2 styled models, colourful props and great atmosphere gave a special touch to the activation that was staged at the Cineplexx Delta City cinema in Belgrade on February 11-14, 2016. Cineplexx visitors could participate in a photo contest by making selfies in front of the displayed Fiat 500X car and trying to imitate Zoolander’s infamous "Blue Steel" look.

The FCA Serbia jury selected the most creative photo and the prize was a weekend with a Fiat 500X.

Zoolander, the global fashion icon, is back in a brand new yellow Fiat 500X.

FCA Serbia

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