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THE NIGHT OF MIRACLES 2016


FCA SERBIA

THE NIGHT OF MIRACLES 2016


FCA SERBIA

Promotional activities and video virals have been the main communication channels used in the FCA Serbia guerilla campaign "The Night of Miracles".

M2Communications designed this guerilla campaign and a video saga of fairy godmothers ushering in the “Night of Miracles”, which was in fact a 25-hour special campaign of FCA Serbia, which was implemented at FCA car showrooms throughout the country. Our assignment was to organize daily promotional activities design an appealing video material. Our promoters played a key role in this campaign, while each of the video clips that were made during the campaign focused on extraordinary activities that were taking place on the streets of Belgrade.

M2C was also in charge of organizing the main events that were held in all FCA Serbia car showrooms nationwide, which culminated in the final event held at the Fiat Centre in Belgrade.

Who says that miracles don’t exist?

FCA Serbia

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