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PINÒT VISUAL IDENTITY DESIGN

Services:

Content Creation & Digital

Creative & Communications

Industries:

Hospitality/Hotels & Resorts

Pinòt – a modern bistro, opened in 2021 in the most exclusive part of New Belgrade’s West 65. With its attractive ambiance and diverse offer – adorned with a fusion of world and local gastronomy – Pinòt provides its guests with hedonistic pleasure with impeccable service and a friendly, tucked-in atmosphere.

The name of the bistro comes from the eponymous Burgundy grape family, which consists of several famous varieties: Pinot Blanc, Pinot Gris, Pinot Noir, Pinot Meunier, Pinot Noir Precoce. The basic element of the visual identity is the logo derived from the bistro’s name. Reduced forms, with an emphasis on the letter Ò, on which we intervened in the design, inspired by the inspiration we found in two elements – the grain of the gorge and the symbol of Enso. Emphasis is on their symbiosis, similarity in form, sophistication, and context.

Enso is a sacred symbol in Buddhism, and some of its meanings refer to beauty in imperfection, the art of escaping from the expected to the circle of life and connection. The grape seed is easily associated with an essential segment of the Pinòt bistro offer, a carefully selected selection of wines from Serbia, the region, the old and the new world, embodied in a wine list signed by the best sommelier in the Balkans, Vuk Vuletic. The application of symbols is envisaged on various functional and decorative elements in the bistro (glasses, menus, napkins, uniforms, etc.)

Clean and powerful, the Verlag font visually supports the brand’s overall communication. The primary color of Kenyan copper, applied in the element Ò, is associated with the color of red wine, vitality, and life. In combination with it, the solid black color completes the initial strength and strikingness of the logo.

The reduced and sophisticated visual identity, adorned with a striking symbol, reflects the vision of a modern bistro that has become a new gathering place for those looking for their oasis in the city’s business center.

PINÒT

ANAYA DESTINATIONS BRAND DESIGN

Anaya Destinations is a family agency for renting luxury apartments, founded in 2021 with the mission to provide interested clients with a completely new holiday experience. Anaya Destinations apartments are in a unique ambiance, in which guests – in the embrace of untouched nature – feel comfortable and cozy, just like at home.

Services:

Content Creation & Digital

Creative & Communications

Industries:

Hospitality/Hotels & Resorts

In line with the new client’s vision, our creative team has devised a name and visual identity, developed a long-standing brand strategy, created a website, and a tactical plan for social media appearances and online content

Although the inspiration for the name Anaya comes from an anagram composed of the initials of personal names, its original origin comes from an Arabic word that describes terms such as “care,” “guardian,” or “protector,” and these features properly symbolize the Anaya brand.

The visual identity consists of two keywords – Anaya – which is also the basic logo, as well as the word Destinations, which descriptively describes the purpose of the agency’s existence.

Old gold, as the Anaya brand’s primary color, is associated with a feeling of warmth and positive energy. Ivory black is a secondary shade in perfect contrast and, at the same time, colorful symbiosis with the logo’s primary color. We choose the Verlag font family for the “display” font, characterized by features such as simplicity, minimalism, and effectiveness.

The symbol in the form of the initial letter “A” is illustrated to represent an association with the apartments’ area. The emblem is modular and can incorporate a pictogram of a mountain, sea, or other landscape. In this way, the illustrated symbol on the website, brochure, or other advertising and promotional materials will visually help to evoke the location where luxury Anaya apartments are rented out.

The logo differentiates unique typography, and the visual identity as a whole reflects “discrete luxury” and communicates about a company of a highly professional level.

Anaya Destinations

GASTRO WEEKEND BY THE WILD TABLE CONCEPT

The first event under the auspices of The Wild Table concept, Gastro Weekend, was held 20-22. August in the Summer Garden, Porto Montenegro.

Services:

Event Design & Production

Industries:

Hospitality/Hotels & Resorts

Gastro weekend is the first food festival of its kind in Montenegro and it was our team’s starting point in the creative elaboration of the concept, to create a unique festival where visitors can enjoy the excellent food and great atmosphere. On this occasion, the most famous local and regional food and beverage brands merged.

Guests had the opportunity to try a large selection of food from various cuisines of the world, to enjoy the charms of the young craft beer scene of Montenegro, as well as a good selection of wines, and to wander to an exotic island by drinking fantastic cocktails.

Miss Millie, Remety Beat, DJ Buba and Đorđe Drobnjak were in charge of the good music and atmosphere.

The first event within our new platform The Wild Table, Porto Montenegro Gastro Weekend, exceeded all expectations. We adapted the event for our client and offered something completely new to the Montenegrin audience and guests from all over the world who were in Tivat in those days and the audience reacted brilliantly to our concept.

Damir Moškov – Partner/CEO – M2C Montenegro

THE LIGHTWAVE AT LUSTICA BAY

Services:

Event Design & Production

Video Production

Industries:

Hospitality/Hotels & Resorts

The Grand opening of the Lightwave light festival, which marks the month of August, was held on August 7th at the Lustica Bay Marina. The uniqe outdoor show was a magical combination of lasers and lights projected by the Lighthouse in the harbor and illuminated the entire marina village with the world’s most famous songs.

Lustica visitors could enjoy this special scene from any position in the village. Along the entire promenade, the guests of Lustica bay were waiting for numerous surprises and attractive installations, next to which everyone was happy to take photos and create the most beautiful summer memories.

The Grand Opening Lightwave spectacle was solemnly marked by lavish fireworks that completed the entire event. During August, Lustica will organize various animations, music concerts and unforgettable performances for its guests.

Our team was in charge of creating the Lightwave concept for a month and the event was realized in our production.

VISUAL IDENTITY DESIGN

Services:

Brand Development

Creative & Communications

Industries:

Hospitality/Hotels & Resorts

The Wild Table is a unique “food experience” concept that conveys the wild beauty of Montenegro to the dining table, through local food and a variety of bites.

Our task was to create a logo for this concept that provides an authentic gastronomic experience.
We found the inspiration for making The Wild Table logo in the variety of flavors on the “wild” table.

The square in the logo represents a table from the aerial view, and the copper color represents fire. As a known, reliable form represents honesty, firmness and stability.

By combining the two fonts, handwritten, as a symbol of fine dining and Sans Serif, an optimal contrast is achieved.

Our food concept is local and wild. We celebrate and modify local cuisine in every dish we serve.

Damir Moškov – Partner/CEO – M2C Montenegro

THE MOST COLORFULNEW YEAR’S EVE CAMPAIGN UNDERWATER ART LUŠTICA BAY COMMERCIAL “SHAPING MEMORIES” THE CHEDI LUŠTICA BAY GRAND OPENING