Play Close
THE WHOLE WORLD, YOUR WAY

This is how a travel agency changes its look. But not just any agency— it’s Travel Boutique, a Belgrade-based agency known for organizing luxury travel. Our job was to showcase the most amazing, faraway, and hidden spots around the world. At the same time, we wanted to show how travelers can customize their trips with Travel Boutique. This means each traveler and destination is special, just like a precious pearl.
We thought about all of this and decided the shell symbol made perfect sense. We came up with this idea by thinking about everything the brand stands for. We looked for the right words, colors, and shapes to represent what the agency wanted to offer when they started.

Services:

Brand Development

Digital & Content Creation

Industries:

Hospitality & Travel

The slogan we chose sums up what Travel Boutique is all about. We keep our communication simple and honest, without using big words or hiding anything. We want people to know exactly what to expect when they travel with the company, just like how Travel Boutique shows destinations on social media – just real pictures.

We updated the website, social media, and other materials to match the new look. We also made a series of social media posts, including a video about the logo change and what we’ve achieved in our 14 years in business.
Projects like this are exciting because we get to make an already great brand even better, both in how we talk about it and how it looks.

Services:

Brand Development

Digital & Content Creation

Industries:

Hospitality & Travel

ST. REGIS “MIDNIGHT SUPPER”

Sophistication, elegance and luxury are synonymous with the famous St. Regis hotel, which will open its doors to guests in Belgrade at the end of this year.

Our agency was chosen to organize a pre-opening ceremony and an exclusive dinner in the Geozavoda building and Salon 1905, as an announcement of the opening of the first hotel St. Regis in Southeast Europe.

Selected guests from the worlds of business, media, culture and sports had the opportunity to enjoy the elegant ambience, superb gastronomy and impeccable service in line with the reputation of the famous New York hotel.

Services:

Design & Art Direction

Experience Design & Event Production

Industries:

Hospitality & Travel

The M2C team was entrusted with the creation of the creative concept, as well as the executive production and organization of this event, which turned into a real night to remember.

Thanks to the unique decoration, elegant setting, ambient custom-made animations and music adapted to the moment, an event was created that started a new chapter of luxury and sophistication in Belgrade.

St. Regis Belgrade represents the symbol of the “Glass House” concept and it is located in the new city landmark, the Belgrade Tower.

Guests had the opportunity to experience the famous St. Regis rituals and enjoy the most popular cocktail of all time, the Bloody Mary, which was created in the 1930s in New York’s St. Regis Hotel.

PINÒT VISUAL IDENTITY DESIGN

Pinòt – a modern bistro, opened in 2021 in the most exclusive part of New Belgrade’s West 65. With its attractive ambiance and diverse offer – adorned with a fusion of world and local gastronomy – Pinòt provides its guests with hedonistic pleasure with impeccable service and a friendly, tucked-in atmosphere.

Enso is a sacred symbol in Buddhism, and some of its meanings refer to beauty in imperfection, the art of escaping from the expected to the circle of life and connection.

Services:

Design & Art Direction

Digital & Content Creation

Industries:

Hospitality & Travel

The name of the bistro comes from the eponymous Burgundy grape family, which consists of several famous varieties: Pinot Blanc, Pinot Gris, Pinot Noir, Pinot Meunier, Pinot Noir Precoce.

The basic element of the visual identity is the logo derived from the bistro’s name. Reduced forms, with an emphasis on the letter Ò, on which we intervened in the design, inspired by the inspiration we found in two elements – the grain of the gorge and the symbol of Enso.

Emphasis is on their symbiosis, similarity in form, sophistication, and context.

The grape seed is easily associated with an essential segment of the Pinòt bistro offer, a carefully selected selection of wines from Serbia, the region, the old and the new world, embodied in a wine list signed by the best sommelier in the Balkans, Vuk Vuletic.

The application of symbols is envisaged on various functional and decorative elements in the bistro (glasses, menus, napkins, uniforms, etc.)

Clean and powerful, the Verlag font visually supports the brand’s overall communication. The primary color of Kenyan copper, applied in the element Ò, is associated with the color of red wine, vitality, and life. In combination with it, the solid black color completes the initial strength and strikingness of the logo.

The reduced and sophisticated visual identity, adorned with a striking symbol, reflects the vision of a modern bistro that has become a new gathering place for those looking for their oasis in the city’s business center.

ANAYA DESTINATIONS BRAND DESIGN

Anaya Destinations is a family agency for renting luxury apartments, founded in 2021 with the mission to provide interested clients with a completely new holiday experience.

Anaya Destinations apartments are in a unique ambiance, in which guests – in the embrace of untouched nature – feel comfortable and cozy, just like at home. In line with the new client’s vision, our creative team has devised a name and visual identity, developed a long-standing brand strategy, created a website, and a tactical plan for social media appearances and online content.

Services:

Design & Art Direction

Digital & Content Creation

Industries:

Hospitality & Travel

Although the inspiration for the name Anaya comes from an anagram composed of the initials of personal names, its original origin comes from an Arabic word that describes terms such as “care,” “guardian,” or “protector,” and these features properly symbolize the Anaya brand.

The visual identity consists of two keywords – Anaya – which is also the basic logo, as well as the word Destinations, which descriptively describes the purpose of the agency’s existence.

Old gold, as the Anaya brand’s primary color, is associated with a feeling of warmth and positive energy. Ivory black is a secondary shade in perfect contrast and, at the same time, colorful symbiosis with the logo’s primary color. We choose the Verlag font family for the “display” font, characterized by features such as simplicity, minimalism, and effectiveness.

The symbol in the form of the initial letter “A” is illustrated to represent an association with the apartments’ area.

The emblem is modular and can incorporate a pictogram of a mountain, sea, or other landscape. In this way, the illustrated symbol on the website, brochure, or other advertising and promotional materials will visually help to evoke the location where luxury Anaya apartments are rented out.

The logo differentiates unique typography, and the visual identity as a whole reflects “discrete luxury” and communicates about a company of a highly professional level.

GASTRO WEEKEND BY THE WILD TABLE CONCEPT

The first event under the auspices of The Wild Table concept, Gastro Weekend, was held 20-22. August in the Summer Garden, Porto Montenegro.

Gastro weekend is the first food festival of its kind in Montenegro and it was our team’s starting point in the creative elaboration of the concept, to create a unique festival where visitors can enjoy the excellent food and great atmosphere. On this occasion, the most famous local and regional food and beverage brands merged.

Services:

Experience Design & Event Production

Industries:

Hospitality & Travel

Guests had the opportunity to try a large selection of food from various cuisines of the world, to enjoy the charms of the young craft beer scene of Montenegro, as well as a good selection of wines, and to wander to an exotic island by drinking fantastic cocktails.

Miss Millie, Remety Beat, DJ Buba and Đorđe Drobnjak were in charge of the good music and atmosphere.

The first event within our new platform The Wild Table, Porto Montenegro Gastro Weekend, exceeded all expectations. We adapted the event for our client and offered something completely new to the Montenegrin audience and guests from all over the world who were in Tivat in those days and the audience reacted brilliantly to our concept.

THE LIGHTWAVE AT LUSTICA BAY

The Grand opening of the Lightwave light festival, which marks the month of August, was held on August 7th at the Lustica Bay Marina.

The uniqe outdoor show was a magical combination of lasers and lights projected by the Lighthouse in the harbor and illuminated the entire marina village with the world’s most famous songs.

Lustica visitors could enjoy this special scene from any position in the village.

Along the entire promenade, the guests of Lustica bay were waiting for numerous surprises and attractive installations, next to which everyone was happy to take photos and create the most beautiful summer memories.

The Grand Opening Lightwave spectacle was solemnly marked by lavish fireworks that completed the entire event. During August, Lustica will organize various animations, music concerts and unforgettable performances for its guests.

Our team was in charge of creating the Lightwave concept for a month and the event was realized in our production.

VISUAL IDENTITY DESIGN

The Wild Table is a unique “food experience” concept that conveys the wild beauty of Montenegro to the dining table, through local food and a variety of bites.

Services:

Brand Development

Design & Art Direction

Industries:

Hospitality & Travel

Our task was to create a logo for this concept that provides an authentic gastronomic experience.
We found the inspiration for making The Wild Table logo in the variety of flavors on the “wild” table.

The square in the logo represents a table from the aerial view, and the copper color represents fire. As a known, reliable form represents honesty, firmness and stability.

By combining the two fonts, handwritten, as a symbol of fine dining and Sans Serif, an optimal contrast is achieved.

Our food concept is local and wild. We celebrate and modify local cuisine in every dish we serve

UNDERWATER ART

Imagine the most incredible location for an artistic experience?

Porto Montenegro, in collaboration with our agency, created an unusual underwater exhibition that took place from August 1st to 16th, 2019. With the engagement of internationally recognized Montenegrin artist Luka Radojević, visitors were given the opportunity to dive into the secrets of ancient times.

Services:

Experience Design & Event Production

Top 10

Video & Photo Production

Industries:

Art, Entertainment & Lifestyle

Hospitality & Travel

The collection of contemporary art sculptures titled “Time” portrays human needs, aspirations, fears, expectations, hopes – pointing out the developmental path of human civilization from ancient times to the present day.
In its underwater installation, Luka paid special attention to the most powerful monumental creations of human hands whose origins are eternal civilization secrets, and in the spirit of ancient Greece and Rome, he presented humanoid sculptures of male and female torsos that best idealize the proportions of the human body.

The excitement began the moment visitors left the shore by speedboat, accompanied by a guide who introduced the motifs and ideas preceding this experimental concept. Professional divers led the adventurous visitors through the depths of Tivat Bay, enabling them to open their senses to centuries of change in human civilization and architectural evolution.

For us, implementing and monitoring the project was as much of a challenge as enjoying this original art, which offers a completely new perspective on the concept of artistic space.

All exhibits, made of wood, were placed in cascades at depths ranging from 5 to 12 meters. To protect them, the exhibits were coated with an eco-emulsion made from natural materials, which also preserves the habitat in which they are located.

Underwater video production enabled these scenes to be captured, portraying the beauty that arises from the fusion of nature and art.

The project has been extensively awarded, winning the Special Award for Creativity and the third prize in the B2C Event category at the international festival Conventa Crossover 2020, as well as a bronze recognition from UEPS 2019 in the category of promotion at non-standard locations.

In such moments, it’s best to pause, synchronize with the frequency of the soul, and be in harmony with time, because time has the power to objectively place people and events in their rightful place.

LUŠTICA BAY COMMERCIAL “SHAPING MEMORIES” THE CHEDI LUŠTICA BAY GRAND OPENING