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NUFARM & NUSEED INNOVATION DAYS

The world’s leading companies from the agricultural industry, Nufarm and Nuseed, marked this year’s International Field Day with a spectacular outdoor event called “Innovation Days”. On their demonstration field near Novi Sad, the companies Nufarm and Nuseed hosted customers and members of the media from over 10 countries in Europe, Africa and the Middle East.

During the four-day event, these two agricultural giants presented their innovative solutions in the field of sustainable agriculture and food safety. The team of our agency was in charge of the creative concept, complete production and realization of this so far the largest and most meaningful event held by Nufarm and Nuseed in Serbia.

Services:

Experience Design & Event Production

Video & Photo Production

Industries:

Manufacturing industries

During the field tour, event guests had the opportunity to attend presentations of numerous agricultural crops in specially designed glamping domes, which were equipped with touch screens and state-of-the-art technology for a full audio-visual experience for visitors. These innovative domes also had the function of a special showroom, where the companies Nufarm and Nuseed presented their most current products.

Also, the space for the guests was enriched with a custom-made construction that allowed them to record the most beautiful panoramic photos from a height as a single memory from this innovative event. Special emphasis was placed on the selection of the highest quality food and drinks, and in accordance with the needs of holding such an event outdoors, the concept of street food was successfully implemented.

As an additional type of activity, the guests of this unique event in nature had the opportunity to visit the Petrovaradin Fortress and Sremske Karlovci, in order to get acquainted with the history and culture of these sights of Vojvodina and Serbia.

THE DAY OF FIELD 2017 ASTER TEXTILE FACTORY OPENING CEREMONY IN NIŠ