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UNFORGETTABLE IQOS EXPERIENCES

We’ve curated the best from the myriad of exciting projects we’ve undertaken for our client, Philip Morris International Inc. (PMI)! The exclusive IQOS boutique served as a hub of innovation, style, and creativity, offering unparalleled experiences to all aficionados of this renowned global brand.

We crafted special events for Valentine’s Day and International Women’s Day, allowing IQOS enthusiasts to revel in a romantic atmosphere, create their own custom perfumes, or hear inspirational stories from prominent IQOS ambassadors.

Services:

Experience Design & Event Production

Industries:

Tobacco

Additionally, we bolstered the brand’s visibility through the Belgrade Fashion Week, where IQOS is a long-term partner, and young talented designers showcased a runway inspired by The We Edition limited collection of IQOS devices in the space of the iconic Balkan cinema.

The Parliament brand garnered attention with its caravan across Serbian cities, while our creative team organized exclusive premieres for new limited series of IQOS devices. In addition to the aforementioned We Edition, the public had the opportunity to discover the IQOS 3 Duo Red Passion device or the Heets Ruby Fuse flavor in the brand’s boutique. Guests indulged in new IQOS flavors and colors, alongside music and a vibrant atmosphere, as they enjoyed exclusive brand promotions.

Services:

Experience Design & Event Production

Industries:

Tobacco