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WINE VISION OPEN BALKAN 2.0

Another wine vision has been successfully completed! The second international wine fair “Wine Vision by Open Balkan”, held from November 16 to 19, proved once again that it is the largest and most recognizable wine festival in this part of Europe.

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Brand Development

Digital & Content Creation

Experience Design & Event Production

Industries:

Government, Business Associations and NGO

Wine & Spirits

Another international festival of wine, food and tourism “Wine Vision by Open Balkan” was held under the auspices of the governments of Serbia, North Macedonia and Albania, and as part of the Open Balkans initiative.

Again, the executive production of this unique event was entrusted to the creative and production team of M2Communications, and the fair brought together the best wine producers from the region and the world in one place. More than 600 exhibitors from almost 30 countries participated in this unique event, which was visited by several tens of thousands of wine lovers over the course of four days.

The creative concept called “Wine as a constant of civilization” was based on the idea that the cultivation of vines and the production of wine are inextricably linked with the history and progress of people (and all of humanity) in different time periods. Visitors and oenophiles had such a unique opportunity to travel through space and time while enjoying the quality wines of the region and the world.

The organization of an event of this magnitude was a complex and multidimensional project, which included numerous aspects of production and the realization of a series of accompanying programs and exhibitions, and visitors had the opportunity to visit thematically differently designed halls. The entire display of the Wine Vision by Open Balkan was realized in six halls of the Belgrade Fair and was divided into three units: The Roots of Wine Culture, The Wonderful World of Wine, and A View of the Future, which talked about the past, present, and perspectives of winemaking and the wine industry in our country and in the world.

CELEBRATING LIFE SINCE 1743



We are pleased that we had the opportunity to organize a glamorous event for the famous French client Moët & Chandon, as part of the celebration of an important jubilee – 280 years of the brand’s existence.

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Experience Design & Event Production

Video & Photo Production

Industries:

Fashion & Luxury

Wine & Spirits

On the occasion of the 280th anniversary of the Moët & Chandon brand, only 280 bottles of a limited series of this champagne were created, which were also tasted during the celebration in Belgrade.

After Sydney, New York, Tokyo, Paris and London, now Belgrade and Serbia have the privilege of being part of the rich history of the brand, which gathered over 350 guests from 15 countries of the world.

The event’s concept is based on the Moet & Chandon brand’s rich history in the context of art, travel, sports, and joy of living (joie de vivre).

Services:

Experience Design & Event Production

Video & Photo Production

Industries:

Fashion & Luxury

Wine & Spirits

WINE VISION BY OPEN BALKAN

The largest event of the year in Serbia – the First International Wine Fair “Wine Vision by Open Balkan”, was successfully released at the Belgrade Fair from September 1 to 4, 2022.

Under the auspices of the governments of Serbia, North Macedonia, and Albania, and as part of the Open Balkan initiative, the fair gathered the best wine producers in the region in one place and promoted the entire Balkan as an increasingly popular wine and tourist destination.

Services:

Design & Art Direction

Experience Design & Event Production

Top 10

Video & Photo Production

Industries:

Government, Business Associations and NGO

Wine & Spirits

The concept and naming of the event were conceived and realized by the creative team of our agency, and visitors had the opportunity to visit thematically differently designed halls.

Creative inspiration was found in the aesthetics of the landscape and the unique ecosystem of the vineyard – better known as “terroir” – which represents the synthesis of climate, soil, climate, as well as the skills of the producers of the best wines in the world.

Also, the event is conceptually inspired by the striking convergence of traditional and modern wineries.

There, in one place, you could find old, museum exhibits related to growing vines and wine production, but also the most modern LED screens that educated visitors in an interesting and innovative way about the history, origin and types of wine, as well as the production process.

The interior decoration was completed by the installation of an artificial river with real water, which flowed through a part of the ground floor in the hall. Also, the complete branding of over 90 promotional surfaces of various formats contributed to the visual impact of the Wine Vision by Open Balkan.

The so-called “Digital grapes” were particularly attractive to visitors, placed in Hall 1 of the Belgrade Fair in four places. Each of these four massive steel installations had a size of 6×5.5m, and a weight of over 3 tons, and on each “bunch” there were 130 LED panels that broadcast different audio-visual content.

Almost 400 exhibitors and wine producers from more than 20 countries participated in this unique event, which was held in as many as six halls – 1, 1A, 2, 3, 4, and 5 – of the Belgrade Fair.

More than 230 exhibitors from the countries of the Open Balkan initiative were present at the fair, as well as a large number of wineries from Montenegro, Bosnia and Herzegovina, Croatia, Slovenia, Italy, France, Argentina, Chile, South Africa…

The first international wine fair “Wine Vision of the Open Balkans” began with a ceremonial opening attended by the highest officials of the Open Balkan countries.

On this occasion, the fair competition “Wine Trophy by Open Balkan”, numerous professional gatherings and masterclasses, as well as B2B meetings where exhibitors had the opportunity to expand their business, were held.

The size and complexity of the entire exhibition are also represented by the following interesting data: in an area larger than 45.000 square meters, over 300 square meters of LED screens are used, a wide variety of audio-visual content was broadcasted; over 10,000 square meters of carpet and more than 2,000 m2 of printed PVC floor were used; over 200 pieces of various props and more than a hundred units of plants, including 40 trees, were provided.

The following partners participated in the production and organization of the event: BeoExpo System, Skymusic Production, Bulb Creation, Pozitiv MVP, Freeline Studio, Specific, Zoom Media, Integraltechnic, Mini Bees studio, video production NEO – New Entertainment Office and many others.

ADRIATIC SPIRITS BRAND DESIGN

Adriatic Spirits is a company founded in 2021 which represents luxury alcoholic beverages of the highest quality in the Adriatic region. This company’s vision and long-term goal are to become a regional leader in the import and distribution of distilled spirits of the highest quality, thus providing consumers with an experience of complete enjoyment and a taste of satisfaction.

Services:

Brand Development

Design & Art Direction

Digital & Content Creation

Industries:

FMCG

Wine & Spirits

The visual identity of Adriatic Spirits is based on a minimalist, easily recognizable, and associative symbol of the road and two different directions. Figuratively representing the concept of exchange, i.e., distribution.

Fundamentally, the logo consists of maximally abstracted and stylized letters “A” and “C.”

With its upright “lines” and reduced form, the logo is associated with stability, luxury, hedonism, and elegance. The bronze reflection brings an open, airy impression that applies to any space and material.

The liquid during pouring creates a fascinating fluid and unique amorphous shapes that are abstracted into the logo’s negative space.

TEMET – WINE STORY

A story about the vision, passion and life of a winemaker.

Idea, poetry, undiscovered beauty of Pomerania. TemeT is a story about passion, love, faith and perseverance. About values ​​translated into wines that return us to truth and nature.

Video production: NEO – New Entertainment Office
Art Director/DP: Daniel Girizd – Stavro

Services:

Design & Art Direction

Video & Photo Production

Industries:

Wine & Spirits