The beginning of the "Aorta is not only in the heart" campaign
In cooperation with the Association of Cardiovascular Surgeons of Serbia, we launched a campaign called "The aorta is not only on the heart". It is a mobile surgery where free preventive examinations of the abdominal aorta are performed in order to detect the disease of abdominal aneurysm.
The caravan will visit the largest hospital centers in Serbia, where everyone over the age of 50 will be able to check the condition of their abdominal aorta and thus prevent a possible rupture, which is one of the fifteen most common causes of death in our country and in the world.
We created the campaign slogan in response to the belief of many that the aorta is closely related to the heart, but also to ignorance of the fact that there is a stomach aorta that is a major cause of health ailments.
A recognizable element of the campaign is a branded bus in which a simple and quick ultrasound examination can be performed.
The campaign is supported by the Ministry of Health and the Clinic for Vascular and Endovascular Surgery of the University Clinical Center of Serbia.