This website (hereinafter referred to as the "website") is administered by the limited liability company M2C Communication d.o.o. Beograd, registration no. 20565730, tax identification no. 106261099, with headquarters at 46 Bulevar Nikole Tesle, New Belgrade (hereinafter referred to as the "controller"), for purposes of website browsing by visitors of the website (hereinafter referred to as the "visitor", i.e. "you").


What is a cookie?
Cookies are small text files, created by the website visited, that contain data. They are stored on the visitor's computer to give the user access to various functions.

Both session cookies and non-session cookies are used on our website.

A session cookie is temporarily stored in the computer memory while the visitor is browsing the website. The cookie is erased when the user closes their web browser or after a certain time has passed (meaning that the session expires).

A non-session cookie remains on the visitor's computer until it is deleted.

Why do we use cookies?
We use cookies to learn more about the way visitors interact with our content and help us to improve the experience when visiting our website.


The share function is used by visitors to recommend our sites and content on social networks such as Facebook and Twitter. Cookies store information on how visitors use the share function – although not at an individual level - so that the website can be improved. If you do not accept cookies, no information is stored.

For some of the functions within our website, we use third-party suppliers, for example, when you visit a page with videos embedded from or links to YouTube.These videos and links (and any other content from third party suppliers) may contain third party cookies and you may wish to consult the policies of these third-party websites for information regarding their use of cookies.


This website uses Google Analytics, DoubleClick and Facebook Pixel which uses cookies. At the aggregate level, cookies store information on how visitors use the website, including the number of pages displayed and the number of visits, to improve the website and ensure good user experience. If you do not accept cookies, no information is stored.

How do I reject and delete cookies?
We will not use cookies to collect personally identifiable information about a visitor without prior consent.

However, you can choose to reject or block cookies set by us or the websites of any third party suppliers by changing your browser settings – please refer to the 'Help' section within your browser for further details.

Personal data we process:

- The IP address of the device you use for accessing data on the website of the controller; data on how you use this website or behave on the website; the website search history;
- HTTP header - all information contained in the 'Http' header of the visitor's browser;
- Pixel-specific Data - Pixel ID and Facebook cookie;
- Button Click Data – all fields that the visitor has clicked on; field identifiers and all other web pages that the visitor has visited by clicking those fields.

Purposes of data processing:

1. Ensuring website functionality: your personal data helps us ensure the proper functioning of the basic functions such as navigation, access to protected sections of the website, quick search of the web content or visitor authentication. The website cannot work properly without the processing of data necessary for this purpose.

2. Storing visitor preferences on the domain during the session. Personal data is used for enhancing visitor convenience by storing data on your settings such as language, region, display resolution, cookie consent, etc.

3. Monitoring traffic on the website.

4. Visitor behavior statistics and analysis. Personal data is used for generating statistics, tracking and analyzing visitor behavior on various websites. The data can be used for generating anonymous reports.

Legal basis for data processing: consent of the data subject.


Where personal data is processed for the purposes of the storage of visitor preferences on the domain during the session, monitoring website traffic, visitor behavior statistics and analysis, the data controller shall stop processing the data when the need to do so for the aforementioned purposes has ceased to exist, and, in any event, it shall stop processing the data upon withdrawal of the visitor’s consent.

Categories of personal data users: marketing agencies, social networks, and data analytics and statistics service providers.
The data subject can withdraw his or her consent at any time, without any consequences, by clicking the "Withdraw consent" field, whereupon the data will be erased. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

The data subject shall have the right to request from the Controller access to and rectification or erasure of his or her personal data or restriction of processing concerning himself or herself, and shall also have the right to object to processing, as well as the right to data portability.

The data processing shall not include any automated decision-making.


M2C's new division - DIGITAL X: The Next Generation of Digital Experiences

In the new context we are currently facing, some rapid changes have taken place, requiring an adequate experience marketing response. These changes are related to an increasing reliance on digital platforms in designing positive user experience and building commitment.

In the new context we are currently facing, some rapid changes have taken place, requiring an adequate experience marketing response. These changes are related to an increasing reliance on digital platforms in designing positive user experience and building commitment.

In these new circumstances, our mission is to enrich the real experience and reach out to the broader public as much as possible, on the one hand, and enhance digital experience by boosting target audience interaction and their engagement on digital platforms, on the other. Furthermore, our aim is to offer our clients a better understanding of their own users/customers to help them improve the efficiency of their business operations, boost customer loyalty and achieve better business results.

Digital X services are based on tapping into the full potential of science, technology and creativity, with a view to designing digital user experiences. Within Digital X we have developed services that include creating hybrid virtual events, interactive videos VR solutions and consumer journey mapping, as well as designing platforms based on predictive models. All our services are essentially customer-centric, which means that we are focused on creating positive user experience to achieve a competitive edge and ROI.

Hybrid virtual event has many benefits, from linking more people, through reducing costs, to reliable metrics of success and number of visits. In a specially created ambiance participants in the event are encouraged to interact and communicate, which leads to their greater engagement. Hybrid virtual event production sets new standards in the domain of event organization and experiential marketing and implies transforming events into a live show streaming platform using television transmission as a model.

Our Digital X team is also engaged in developing a specific video format - interactive video. Interactive videos are already used particularly in digital marketing and online shopping (e-commerce).

An interactive video is an interactive content format that enables users to manage and create stories of their own choice. Such a video is certainly more impactful, thus making more memorable the brand message we wish to convey.

Another set of Digital X services includes consumer journey mapping and predictive modeling, whose end result is the design of applications and platforms for large databases and communication channel optimization matching user needs. Predictive modeling and consumer journey mapping represent a powerful set of services that predict the path and outcome of particular user action and guarantee reliable and sustainable business operations.

Predictive modeling and consumer journey mapping include the following steps: designing, efficiency, and harmonization. Designing is in fact consumer journey mapping, which implies systematization of user data, creating an experience map and user experience design in key places. Efficiency, i.e. business process mapping, means familiarizing with business operations, identifying and modeling key processes and creating standardized operative procedures. The final step is data harmonization or systematization, which comprises several phases: data input, i.e. data collection and integration from various sources through microservices; data modeling, i.e. optimization of predictive algorithms and data processing; and data output, i.e. constant improvement of customer experience with result monitoring.

We have decided to assist and support our clients, irrespective of their type of business, in facing the forthcoming paradigm shift by creating user experience and thus contribute to getting their messages across to the target audience at any time.