WVOB 2025: EPICENTER OF THE WINE EXPERIENCE
From November 22 to 25, 2025, the 4th International Fair of Wine, Food, Rakija and Tourism Wine Vision by Open Balkan was held in Belgrade — one of the largest and most significant wine and gastronomic events in Europe. We are pleased to highlight that this year, as well, we were officially entrusted with the creative concept and executive production of this unique regional and international event. For this year’s edition, we developed a concept titled “Epicenter of the Wine Experience,” fully aligned with the event’s overarching branding and this year’s slogan, Unique.
Our concept is built around the idea of the fair transcending the boundaries of physical space and transforming into a pulsating wine universe, where visitors move through a series of thematic zones — like concentric circles spreading from an epicenter. Each zone symbolizes a distinct aspect of the wine industry and creates a unique blend of education, emotion and active participation.
Instead of traditional fair layouts, this year’s Wine Vision was shaped into eight carefully designed thematic zones, each representing an essential part of the wine journey. The result was a space not only to be visited — but to be experienced.
The halls of the Belgrade Fair brought together 535 exhibitors from 34 countries, confirming the growing international prestige of the event and its importance as a key meeting point for the wine, gastronomy and tourism sectors. The Wine Vision Fair has officially obtained the status of a UFI Approved Event, awarded by UFI – the Global Association of the Exhibition Industry, and this designation represents a globally recognized guarantee of quality. The fair today ranks fourth on the list of wine fairs in Europe, just behind Italy, Germany, and France.
Wine Vision by Open Balkan 2025 once again proved that Belgrade and the region stand shoulder to shoulder with the world’s leading wine events — and we are proud that our creative and production work contributed to creating a truly unique and unforgettable experience.
WE’VE WON GOLD AT THE EVENTEX AWARDS!
Project BURO. Desert Rose won gold in the Events/Gala category at the prestigious 15th edition of the Global Eventex Awards, the most renowned international festival in the field of Event & Experience Marketing. Eventex Awards are considered the highest recognition in the event industry, and this year’s festival broke all records with 1,239 […]
WE HAVE OPENED CRAZY PIZZA IN BELGRADE!
We organized the grand opening of the first restaurant of the world-renowned Crazy Pizza chain in Belgrade, a brand founded by Italian entrepreneur and media personality Flavio Briatore. As the team responsible for the complete marketing, digital campaign, and event organization, we achieved excellent results – a reach of 478,444 on the Meta […]
ANOTHER SUCCESSFUL WINE VISION BY OPEN BALKAN
From November 22 to 24, the Belgrade Fair once again became the center of wine and gastronomic magic, hosting the largest wine event in this part of Europe – Wine Vision by Open Balkan. This was the third edition of Wine Vision, and together with our partners, we were once again responsible for organizing and […]