NEW HORIZONS OF COOPERATION

As part of the initiative “New Horizons,” which focuses on the economic integration of markets, we proudly participated in organizing a unique business forum titled “How to Do Business in Dubai.” This event, which brought together over 200 participants and representatives from more than 70 companies from Serbia and the UAE, took place on October 7 at the Hilton Hotel in Belgrade and represented an important step in strengthening economic cooperation between the two countries.

At the business forum “How to Do Business in Dubai,” we transformed the space into a dynamic environment that inspires collaboration and innovation. Through the creative use of LED screens, customized animations, and prints, we created a visually rich setup that brought the event’s key messages to life. The central part of the forum was the signing of a Memorandum of Cooperation between the Serbian Chamber of Commerce (PKS) and the Dubai Chamber of Commerce, which laid a solid foundation for future business activities and the connection of companies from Serbia and the UAE.

One of the significant challenges was providing support in organizing space for more than 180 bilateral B2B meetings between representatives of companies from Dubai and their Serbian counterparts. This event opened the doors to unique opportunities for networking, starting new businesses, and enhancing cooperation.

By working on this significant project and providing comprehensive support in the event’s realization, we contributed to establishing new business connections and opportunities for future cooperation between the two countries and their prominent companies and entrepreneurs.