FOURTH CHINA - CEEC MINISTERIAL CONFERENCE ON INNOVATION COOPERATION
GOVERNMENT OF THE REPUBLIC OF SERBIA - CABINET OF THE MINISTER FOR INNOVATION
FOURTH CHINA - CEEC MINISTERIAL CONFERENCE ON INNOVATION COOPERATION
GOVERNMENT OF THE REPUBLIC OF SERBIA - CABINET OF THE MINISTER FOR INNOVATION
In Hall 4 of the Belgrade Fair, on October 8 and 9, 2019, for the Government of the Republic of Serbia, we organized the Fourth Ministerial Conference of China and 17 Central and Eastern European countries (CEEC) on cooperation in the field of innovation. Our task included organizing events, from concept design, to setting the agenda, creating video and animated content to implementing conceptual solutions and designing information platforms.
The agency's design team created the conference's visual identity and logo, which symbolically represented the connection between China and 17 Central and Eastern European countries with motifs symbolizing the "belt and road" initiative.
The central segment of the exhibition was an impressive stage consisting of a 30m long stage, a segmental video wall consisting of 140 m2 LED screens, 8 lasers and 18 laser bars, while a system of over 250 lighting fixtures created impressive lighting and visual effects. The grand opening began with a "motion graphic intro", which, along with a striking "voice over", presented the connection between tradition and innovation, as well as connecting China, Serbia and other participating countries. A surprise for all participants was the performance of world star Simon Piero - superstar illusionist, pioneer of digital magic.
With the exhibition "Stargazers, People Who Reinvented the World", dedicated to the greatest Serbian scientists Nikola Tesla, Mihajlo Pupin and Milutin Milanković, we presented Serbia as the host country. In a digital tunnel made up of 72 m2 LED screens with digital content accompanied by a powerful "voice over", we guided visitors through the story of technological achievements and greats of Serbian science.
Participants had all the information available on digital platforms - site and application, which are regularly updated with new content related to the event.
The realization of this event involved a high level of production, logistics and creativity so that all present (from ministers of participating countries, representatives of our government to representatives of the business sector, universities, start-up companies and investment funds) to exchange ideas about the 4th industrial revolution, connect and embarked on the path of cooperation and innovation.
