GRAND OPENING OF CALZEDONIA
GRAND OPENING OF CALZEDONIA FACTORY
The Calzedonia company opened in the town of Ruma its third factory in Serbia. The factory was commissioned by the Serbian Prime Minister, Aleksandar Vučić, and the Chairman of the Calzedonia Managing Board, Sandro Veronesi, at a ceremony attended by about 400 guests and a large number of media representatives. .
The M2Communications agency was entrusted with concept design and executive production of the ceremony. For this occasion, M2Communications, designed a special "digital opening" in the form of interactive animations, combined with a short movie about the factory.
Following Calzedonia Group's decision to expand its swimwear production to the Republic of Serbia, a limited liability company, Adriana.tex d.o.o., was established in Serbia in early 2012. Covering the premises of 9,000 square metres, the Adriana.tex factory, which currently employs 325 workers, is equipped with modern machines and manufacturing equipment, while the total investment is worth EUR 10 million.