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COOKIE INFORMATION

INFORMATION NOTICE ON PERSONAL DATA PROCESSING

This website (hereinafter referred to as the "website") is administered by the limited liability company M2C Communication d.o.o. Beograd, registration no. 20565730, tax identification no. 106261099, with headquarters at 46 Bulevar Nikole Tesle, New Belgrade (hereinafter referred to as the "controller"), for purposes of website browsing by visitors of the website (hereinafter referred to as the "visitor", i.e. "you").

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Why do we use cookies?
We use cookies to learn more about the way visitors interact with our content and help us to improve the experience when visiting our website.

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The share function is used by visitors to recommend our sites and content on social networks such as Facebook and Twitter. Cookies store information on how visitors use the share function – although not at an individual level - so that the website can be improved. If you do not accept cookies, no information is stored.

For some of the functions within our website, we use third-party suppliers, for example, when you visit a page with videos embedded from or links to YouTube.These videos and links (and any other content from third party suppliers) may contain third party cookies and you may wish to consult the policies of these third-party websites for information regarding their use of cookies.

WEB ANALYTICS

This website uses Google Analytics, DoubleClick and Facebook Pixel which uses cookies. At the aggregate level, cookies store information on how visitors use the website, including the number of pages displayed and the number of visits, to improve the website and ensure good user experience. If you do not accept cookies, no information is stored.

How do I reject and delete cookies?
We will not use cookies to collect personally identifiable information about a visitor without prior consent.

However, you can choose to reject or block cookies set by us or the websites of any third party suppliers by changing your browser settings – please refer to the 'Help' section within your browser for further details.

Personal data we process:

- The IP address of the device you use for accessing data on the website of the controller; data on how you use this website or behave on the website; the website search history;
- HTTP header - all information contained in the 'Http' header of the visitor's browser;
- Pixel-specific Data - Pixel ID and Facebook cookie;
- Button Click Data – all fields that the visitor has clicked on; field identifiers and all other web pages that the visitor has visited by clicking those fields.


Purposes of data processing:

1. Ensuring website functionality: your personal data helps us ensure the proper functioning of the basic functions such as navigation, access to protected sections of the website, quick search of the web content or visitor authentication. The website cannot work properly without the processing of data necessary for this purpose.

2. Storing visitor preferences on the domain during the session. Personal data is used for enhancing visitor convenience by storing data on your settings such as language, region, display resolution, cookie consent, etc.

3. Monitoring traffic on the website.

4. Visitor behavior statistics and analysis. Personal data is used for generating statistics, tracking and analyzing visitor behavior on various websites. The data can be used for generating anonymous reports.

Legal basis for data processing: consent of the data subject.

TIME LIMIT FOR DATA STORAGE AND PROCESSING

Where personal data is processed for the purposes of the storage of visitor preferences on the domain during the session, monitoring website traffic, visitor behavior statistics and analysis, the data controller shall stop processing the data when the need to do so for the aforementioned purposes has ceased to exist, and, in any event, it shall stop processing the data upon withdrawal of the visitor’s consent.

Categories of personal data users: marketing agencies, social networks, and data analytics and statistics service providers.
The data subject can withdraw his or her consent at any time, without any consequences, by clicking the "Withdraw consent" field, whereupon the data will be erased. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

The data subject shall have the right to request from the Controller access to and rectification or erasure of his or her personal data or restriction of processing concerning himself or herself, and shall also have the right to object to processing, as well as the right to data portability.

The data processing shall not include any automated decision-making.

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EN

"IT'S A THIN LINE..."
CAMPAIGN FOR SAFETY AT LEVEL CROSSINGS


TRANSPORT COMMUNITY

"IT'S A THIN LINE..."
CAMPAIGN FOR SAFETY AT LEVEL CROSSINGS


TRANSPORT COMMUNITY

For Transport Community, we developed an educational campaign called "Public Awareness Raising Campaign - Safety of Level Crossings."

The campaign's goal was to raise public awareness about the (un)safe crossing of the railroad tracks, especially regarding different types of vehicles and pedestrians. This campaign targeted the widest audience, especially future drivers and students.

Level crossings present one of the biggest challenges in railway safety. And yet, despite numerous warnings, traffic road users still take risks and underestimate the dangers of level crossings.

Our idea was to use an impactful, emotional, yet creative approach to convey to traffic road users what can happen to each of us as a result of a moment of distraction when crossing railroads.

The campaign slogan is: "It's a thin line...", which can have several evident and symbolic meanings. "It's a thin line..." is not only the beginning of the people talking about the "thin line between life and death," but the term "line" here can also be interpreted as a synonym for railways and roads, multi-directional communication, good and bad behavior of participants in the traffic, etc.

Also, one of the significant elements of the creative solution is the railway, i.e., the crossing of rails and roads, as well as the ECG line, which turns from a curvy "life-like" line into a straight line, which can also imply the tragic end of the life of a careless traffic road user.

Implementing the "It's a thin line..." campaign included communication and marketing strategy, design and production of TVC, animated educational videos, and printed flyers.

The project is part of the global initiative "Global Plan for the Decade of Action for Road Safety 2021-2030", which aims to reduce the number of fatal road accidents by 2030 by at least 50%.

"It's a Thin Line" campaign was implemented in markets of the Western Balkan countries.

M2Communications

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