WINE VISION OPEN BALKAN 2.0

Another international festival of wine, food and tourism “Wine Vision by Open Balkan” was held under the auspices of the governments of Serbia, North Macedonia and Albania, and as part of the Open Balkans initiative.

Again, the executive production of this unique event was entrusted to the creative and production team of M2Communications, and the fair brought together the best wine producers from the region and the world in one place. More than 600 exhibitors from almost 30 countries participated in this unique event, which was visited by several tens of thousands of wine lovers over the course of four days.

The creative concept called “Wine as a constant of civilization” was based on the idea that the cultivation of vines and the production of wine are inextricably linked with the history and progress of people (and all of humanity) in different time periods. Visitors and oenophiles had such a unique opportunity to travel through space and time while enjoying the quality wines of the region and the world.

The organization of an event of this magnitude was a complex and multidimensional project, which included numerous aspects of production and the realization of a series of accompanying programs and exhibitions, and visitors had the opportunity to visit thematically differently designed halls. The entire display of the Wine Vision by Open Balkan was realized in six halls of the Belgrade Fair and was divided into three units: The Roots of Wine Culture, The Wonderful World of Wine, and A View of the Future, which talked about the past, present, and perspectives of winemaking and the wine industry in our country and in the world.