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SAM GALA 2023

The Serbian Association of Managers held the prestigious SAM Gala event for the 12th time in a row, during which it awarded the “SAM Annual Awards” to the best individuals and companies.

Services:

Creative & Communications

Event Design & Production

Video Production

Industries:

Government, Business Associations and NGO

The SAM Gala event, which this year was held under the motto Next Level Business, was held in the immersive hall of the recently renovated Sava Center and was attended by nearly 400 members of the association, prominent representatives of the business community, media and other public figures in our country.

The executive production of this traditional business gathering, held on December 11, 2023, was entrusted to the creative team of our agency, and the key word of this year’s event was responsibility. Therefore, the basic idea of ​​the Next Level Business concept was focused precisely on responsibility towards people, young people, the planet and the environment, but also on the role of business leaders in creating a sustainable and better future for generations to come.

SAM Annual awards are given in the following categories: manager of the year, young manager of the year, employer of the year, socially responsible company of the year, award for personal heroism, as well as special jury awards.

With a symphony of images and sound, the best managers and companies in 2023 were announced at the traditional SAM Gala event.

M2Communications

SAVA CENTAR RE-OPENING

The event that re-opened one of Belgrade’s symbols, Sava Centar, after a ten-year hiatus, was an important moment not only for our client, the company Delta Holding, but also for the capital of Serbia and its citizens.

The production and creative team of M2C was in charge of the executive production and direction of the event, designed in the form of an exclusive business dinner for Delta Holding company partners, as well as important dignitaries from the political, economic and cultural life of Serbia and the region.

In the Sava Center’s immersive hall, unique in this area, guests were given the feeling of complete immersion in creative audio-visual content, and the musical numbers of our celebrated jazz singer-songwriter Vasil Hadžimanov further enriched the entire event.

With the opening of the congress and business part of the Sava Centar, Belgrade got a modern and technologically equipped facility, which will improve the congress offer of the capital.

A1 KINOTEKA “TAIWAN CANASTA”

Another production from the list of Serbian classics, the film “Taiwan Canasta”, was digitally restored as part of the A1 Kinoteka project. The official screening of the film was held on November 15th in the premises of the Jugoslovenska kinoteka with the presence of part of the film crew, and due to great interest, in addition to the main “Makavejev” cinema hall, guests could watch the screening from two additional halls.

Services:

Event Design & Production

Industries:

Telecomunication

Before the screening, the EKV Tribute band performed, which is a kind of homage to the former famous Yugoslav group Ekaterina velika, which contributed to the composition and performance of the original music for the film.

“Taiwan canasta” was signed by our renowned director Goran Marković, and this film is his fourth film that has been digitally restored under the auspices of the A1 Kinoteka project.

This drama with elements of humor, filmed in 1985, describes a lost individual lost in the world in which he lives, engrossed in the creation of moving sculptures. The Taiwan canasta satirically and bitterly described the structure and character of the entire society at that time.

The premiere of the digitally restored film was held at the Jugoslovenska kinoteka in Belgrade, and more than 250 guests were able to witness live the original mrdalice, authored by Milija Nešić. Each of these interesting wooden installations describes certain phenomena and values ​​of modern consumer society.

Our creative team was entrusted with the creation of the conceptual concept as well as the complete realization and production of this event.

We are proud to have supported the visibility of the A1 Kinoteka project and the effort to restore film productions that have been declared a cultural asset of great importance.

M2Communications

WINE VISION BY OPEN BALKAN

Services:

Creative & Communications

Event Design & Production

Video Production

Industries:

Government, Business Associations and NGO

Wine Industry

The largest event of the year in Serbia – the First International Wine Fair “Wine Vision by Open Balkan”, was successfully released at the Belgrade Fair from September 1 to 4, 2022.

Under the auspices of the governments of Serbia, North Macedonia, and Albania, and as part of the Open Balkan initiative, the fair gathered the best wine producers in the region in one place and promoted the entire Balkan as an increasingly popular wine and tourist destination.

The concept and naming of the event were conceived and realized by the creative team of our agency, and visitors had the opportunity to visit thematically differently designed halls.

Creative inspiration was found in the aesthetics of the landscape and the unique ecosystem of the vineyard – better known as “terroir” – which represents the synthesis of climate, soil, climate, as well as the skills of the producers of the best wines in the world. Also, the event is conceptually inspired by the striking convergence of traditional and modern wineries. There, in one place, you could find old, museum exhibits related to growing vines and wine production, but also the most modern LED screens that educated visitors in an interesting and innovative way about the history, origin and types of wine, as well as the production process.

The interior decoration was completed by the installation of an artificial river with real water, which flowed through a part of the ground floor in the hall. Also, the complete branding of over 90 promotional surfaces of various formats contributed to the visual impact of the Wine Vision by Open Balkan. The so-called “Digital grapes” were particularly attractive to visitors, placed in Hall 1 of the Belgrade Fair in four places. Each of these four massive steel installations had a size of 6×5.5m, and a weight of over 3 tons, and on each “bunch” there were 130 LED panels that broadcast different audio-visual content.

Almost 400 exhibitors and wine producers from more than 20 countries participated in this unique event, which was held in as many as six halls – 1, 1A, 2, 3, 4, and 5 – of the Belgrade Fair. More than 230 exhibitors from the countries of the Open Balkan initiative were present at the fair, as well as a large number of wineries from Montenegro, Bosnia and Herzegovina, Croatia, Slovenia, Italy, France, Argentina, Chile, South Africa…

WINE VISION BY OPEN BALKAN
GOVERNMENT OF THE REPUBLIC OF SERBIA
The largest event of the year in Serbia – the First International Wine Fair “Wine Vision by Open Balkan”, was successfully released at the Belgrade Fair from September 1 to 4, 2022.

Under the auspices of the governments of Serbia, North Macedonia, and Albania, and as part of the Open Balkan initiative, the fair gathered the best wine producers in the region in one place and promoted the entire Balkan as an increasingly popular wine and tourist destination.

The concept and naming of the event were conceived and realized by the creative team of our agency, and visitors had the opportunity to visit thematically differently designed halls.

Creative inspiration was found in the aesthetics of the landscape and the unique ecosystem of the vineyard – better known as “terroir” – which represents the synthesis of climate, soil, climate, as well as the skills of the producers of the best wines in the world. Also, the event is conceptually inspired by the striking convergence of traditional and modern wineries. There, in one place, you could find old, museum exhibits related to growing vines and wine production, but also the most modern LED screens that educated visitors in an interesting and innovative way about the history, origin and types of wine, as well as the production process.

The interior decoration was completed by the installation of an artificial river with real water, which flowed through a part of the ground floor in the hall. Also, the complete branding of over 90 promotional surfaces of various formats contributed to the visual impact of the Wine Vision by Open Balkan. The so-called “Digital grapes” were particularly attractive to visitors, placed in Hall 1 of the Belgrade Fair in four places. Each of these four massive steel installations had a size of 6×5.5m, and a weight of over 3 tons, and on each “bunch” there were 130 LED panels that broadcast different audio-visual content.

Almost 400 exhibitors and wine producers from more than 20 countries participated in this unique event, which was held in as many as six halls – 1, 1A, 2, 3, 4, and 5 – of the Belgrade Fair. More than 230 exhibitors from the countries of the Open Balkan initiative were present at the fair, as well as a large number of wineries from Montenegro, Bosnia and Herzegovina, Croatia, Slovenia, Italy, France, Argentina, Chile, South Africa…

The first international wine fair “Wine Vision of the Open Balkans” began with a ceremonial opening attended by the highest officials of the Open Balkan countries.

On this occasion, the fair competition “Wine Trophy by Open Balkan”, numerous professional gatherings and masterclasses, as well as B2B meetings where exhibitors had the opportunity to expand their business, were held.

The size and complexity of the entire exhibition are also represented by the following interesting data: in an area larger than 45.000 square meters, over 300 square meters of LED screens are used, a wide variety of audio-visual content was broadcasted; over 10,000 square meters of carpet and more than 2,000 m2 of printed PVC floor were used; over 200 pieces of various props and more than a hundred units of plants, including 40 trees, were provided.

The following partners participated in the production and organization of the event: BeoExpo System, Skymusic Production, Bulb Creation, Pozitiv MVP, Freeline Studio, Specific, Zoom Media, Integraltechnic, Mini Bees studio, video production NEO – New Entertainment Office and many others.

The largest international fair in Southeast Europe has set new standards when it comes to the presentation of wine and wine culture of the Western Balkan region.

M2Communications

PROMOTION OF AUTONOMOUS PROVINCE OF VOJVODINA DUBAI EXPO 2020

The promotion of the Autonomous Province of Vojvodina was held on January 18th, at the world exhibition Dubai EXPO 2020.

Services:

Event Design & Production

Industries:

Government, Business Associations and NGO

In the framework “Global Goals Week”, AP Vojvodina presented its economic potential in the pavilion of the Republic of Serbia, with special emphasis on the automotive, agrobusiness and information technology sectors, which are considered their greatest assets.

Representatives of the largest companies from the IT sector and high technology from the northern province had the opportunity to present innovations and ideas in their field at the promotion.

The role of the virtual moderator at the event was played by the LA-LA robot, which entertained the present guests but also informed them about all the industrial potentials that Vojvodina has at its disposal.

Our team was in charge of the creative concept of promotion as well as the realization of events on the ground.

SAM GALA 2021

The double jubilee of the Serbian Association of Managers was solemnly marked in the Crystal Hall of the Hyatt Hotel. The gala evening on the occasion of the fifteenth anniversary of SAM, as well as the tenth anniversary of the most eminent business event, gathered people from the world of business in one place this year as well.

Services:

Event Design & Production

Video Production

Industries:

Government, Business Associations and NGO

Our team took care of the creative concept and production of the event, as well as the script and production of the film dedicated to the fifteenth anniversary of SAM. This year’s Gala evening and the annual SAM awards ceremony hosted over 250 distinguished guests. The beginning of the event was marked by a stage performance inspired by the basic values ​​of SAM, which are trust, friendship, change, responsibility and giving. The design of the scene is based on the “catwalk” concept. Five major SAM awards were distributed on pedestals along the catwalk, creating a setting that contributed to a more dynamic mise-en-scène during the program. The host of the gala evening, Dragana Kosjerina and Vladimir Jelic, presented the program at a high level and took care of the good atmosphere.

The film dedicated to the jubilee summarizes the key results and the most significant successes of SAM in the past 15 years. A special segment of the film consists of emotional reflections of six prominent members of SAM, who presented the importance and future of SAM from a personal perspective and how the people who form the backbone of the association inspire and motivate activities and energy.

Special recognition for the realization and positioning of SAM Gala as a top business event, went to the co-founder and director of our agency, Miro Antic.

M2Communications

60th ANNIVERSARY OF THE NON-ALIGNED MOVEMENT

At the place where it all began, 60 years later, the anniversary of the first conference of the Non-Aligned Movement was marked. This high diplomatic gathering was held at the Belgrade Fair on October 11 and 12, and one of the most important tasks belonged to our team.

Services:

Creative & Communications

Event Design & Production

Video Production

Industries:

Government, Business Associations and NGO

On this occasion, Belgrade hosted over 100 foreign delegations, including presidents and 40 foreign ministers. The co-organizers of this year’s conference of the Non-Aligned Movement, Serbia and Azerbaijan, had the opportunity to welcome the delegations in a solemn and impressive atmosphere. The event was officially opened with an audio-visual spectacle, animation that was integrated by mapping on the floor in the central part of the hall, on four large LED screens and a special installation above the delegate table made of transparent LED screens. The art directorate of the 60th anniversary is based on the motifs of water colors, which, by melting and changing colors, evoked the story of the origin of the Non-Aligned Movement, history and symbols, as well as the goals they strive for in the future.

Special attention was attracted by the impressive installation in the main hall, on an area of ​​as much as 220 square meters. The installation consisted of wildlife full of flowers and greenery, symbolizing Serbian landscapes. We directed TV and broadcast and live streaming of the two-day meeting, and our signal was taken over by national television, news agencies and media from the country, the region and the world.

Participants in the production and organization of the event were: BeoExpo System, Skymusic Production, Bulb Creation, Pozitiv MVP, Freeline Studio, Ivan Aran Studio, Prosound and video production NEO – New Entertainment Office.

M2Communications

WESTERN BALKANS RAIL SUMMIT

Services:

Event Design & Production

Video Production

Industries:

Government, Business Associations and NGO

The European year of Rail, 2021, was solemnly marked by holding the Western Balkans Rail Summit on September 13th in Belgrade. The main goal of this meeting was to make the railway stand out as one of the safest and most sustainable modes of transport.

We organized the first Western Balkans Rail Summit at the initiative of the Permanent Secretariat of the Transport Community, the European Investment Bank and the European Bank for Reconstruction and Development, and under the auspices of the Ministry of Construction, Transport and Infrastructure of Serbia.

The summit was attended by delegations from the Western Balkans, as well as six Western Balkan ministers, who discussed investment in rail transport and railway policy reforms that will make rail travel more attractive to citizens and the region’s economy.

The first railway summit was held in the form of a hybrid event, as a combination of live presence and online speakers. Our task was to create a creative concept of the event, the visual identity of the first Rail Summit, as well as the realization of the project.

“The future is on tracks.”

M2Communications

GASTRO WEEKEND BY THE WILD TABLE CONCEPT

The first event under the auspices of The Wild Table concept, Gastro Weekend, was held 20-22. August in the Summer Garden, Porto Montenegro.

Services:

Event Design & Production

Industries:

Hospitality/Hotels & Resorts

Gastro weekend is the first food festival of its kind in Montenegro and it was our team’s starting point in the creative elaboration of the concept, to create a unique festival where visitors can enjoy the excellent food and great atmosphere. On this occasion, the most famous local and regional food and beverage brands merged.

Guests had the opportunity to try a large selection of food from various cuisines of the world, to enjoy the charms of the young craft beer scene of Montenegro, as well as a good selection of wines, and to wander to an exotic island by drinking fantastic cocktails.

Miss Millie, Remety Beat, DJ Buba and Đorđe Drobnjak were in charge of the good music and atmosphere.

The first event within our new platform The Wild Table, Porto Montenegro Gastro Weekend, exceeded all expectations. We adapted the event for our client and offered something completely new to the Montenegrin audience and guests from all over the world who were in Tivat in those days and the audience reacted brilliantly to our concept.

Damir Moškov – Partner/CEO – M2C Montenegro

THE LIGHTWAVE AT LUSTICA BAY

Services:

Event Design & Production

Video Production

Industries:

Hospitality/Hotels & Resorts

The Grand opening of the Lightwave light festival, which marks the month of August, was held on August 7th at the Lustica Bay Marina. The uniqe outdoor show was a magical combination of lasers and lights projected by the Lighthouse in the harbor and illuminated the entire marina village with the world’s most famous songs.

Lustica visitors could enjoy this special scene from any position in the village. Along the entire promenade, the guests of Lustica bay were waiting for numerous surprises and attractive installations, next to which everyone was happy to take photos and create the most beautiful summer memories.

The Grand Opening Lightwave spectacle was solemnly marked by lavish fireworks that completed the entire event. During August, Lustica will organize various animations, music concerts and unforgettable performances for its guests.

Our team was in charge of creating the Lightwave concept for a month and the event was realized in our production.