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BURO. DESERT ROSE 

A memorable event took place at the Belgrade stadium Tašmajdan – BURO. DESERT ROSE.

This extraordinary audio-visual manifestation also marked five years of the increasingly successful portal Buro on the Serbian media market.

Services:

Design & Art Direction

Experience Design & Event Production

Top 10

Industries:

Art, Entertainment & Lifestyle

At this glamorous event, inspired by the masterpiece of science fiction, the film “Dune,” 150 selected guests from the world of business, art, fashion, and culture were present.


In line with the creative concept and the theme of the mystical desert, guests were invited to express their vision of desert glamour through their attire, adding a new dimension of inspiration to this already refined concept amidst the ambiance of sand dunes.

One of the most unique events of the season turned into a stage for an epic sci-fi adventure, with the sandy setting enhanced by precisely positioned reflective monoliths throughout the space, alongside decorated passages adorned with canopies invoking mystique and elegance.

Special lighting and custom-made projections on screens created parallel worlds before the eyes of visitors. An exclusive dinner and captivating performances by artists, musicians, and dance troupes entertained attendees with exceptional artistic flair.

The M2C team not only created an outstanding concept and produced this “desert spectacle” but also realized a series of impressive promotional videos that heightened anticipation and excitement surrounding the BURO. DESERT ROSE event.

UNFORGETTABLE IQOS EXPERIENCES

We’ve curated the best from the myriad of exciting projects we’ve undertaken for our client, Philip Morris International Inc. (PMI)! The exclusive IQOS boutique served as a hub of innovation, style, and creativity, offering unparalleled experiences to all aficionados of this renowned global brand.

We crafted special events for Valentine’s Day and International Women’s Day, allowing IQOS enthusiasts to revel in a romantic atmosphere, create their own custom perfumes, or hear inspirational stories from prominent IQOS ambassadors.

Services:

Experience Design & Event Production

Industries:

Tobacco

Additionally, we bolstered the brand’s visibility through the Belgrade Fashion Week, where IQOS is a long-term partner, and young talented designers showcased a runway inspired by The We Edition limited collection of IQOS devices in the space of the iconic Balkan cinema.

The Parliament brand garnered attention with its caravan across Serbian cities, while our creative team organized exclusive premieres for new limited series of IQOS devices. In addition to the aforementioned We Edition, the public had the opportunity to discover the IQOS 3 Duo Red Passion device or the Heets Ruby Fuse flavor in the brand’s boutique. Guests indulged in new IQOS flavors and colors, alongside music and a vibrant atmosphere, as they enjoyed exclusive brand promotions.

Services:

Experience Design & Event Production

Industries:

Tobacco

A1 KINOTEKA PRESENTS “THE MEETING POINT” 

The A1 Kinoteka project, in collaboration with The Yugoslav Film Archive, showcased the digitally restored cinematic classic by Goran Marković – “The Meeting Point” from 1989. The audience enjoyed the film in a unique way, in an ambiance specially created to “bring to life” its cinematic scenes and landscapes.

The M2C team was responsible for the creative concept and production of the spectacular set design and the entire event, held at the Silos Culture House in Belgrade. The audience had the opportunity to experience a completely new cinematic adventure. The entire space was transformed into an archaeological site with ancient elements such as a stone crypt and columns, surrounded by “desert dunes”.

Services:

Experience Design & Event Production

Industries:

Telecomunications

Visitors embarked on a “customer journey” conceived as an adventure with elements of fantasy, in line with the film’s basic idea that there exists – and has been discovered – a passage between this world and the “otherworldly” realm. Inside Silos, an attractive installation with performers was set up, conveying the mystical atmosphere of the other world through movement and light.

The public was addressed by the director of the cult film Goran Marković, one of the main protagonists Bogdan Diklić, as well as representatives of A1 and the Yugoslav Film Archive. After the screening of the film “The Meeting Point”, the attendees enjoyed musical performances and a cocktail party.

Services:

Experience Design & Event Production

Industries:

Telecomunications

NEW ELECTRIC PORSCHE TAYCAN UNVEILED

The long-awaited and entirely new electric Porsche Taycan had a spectacular premiere at the popular event space, Galerija Štab, in Belgrade. Thanks to the creative team at M2Communications, responsible for the concept and production of this exciting event, numerous visitors and Porsche brand enthusiasts had the opportunity to embark on an unforgettable journey illuminated by light, perfect sound, and technology.

Services:

Experience Design & Event Production

Industries:

Automotive Industry

Given the reputation of renowned luxury high-performance car brands like Porsche, the organization of the event demanded thorough and serious planning and execution. Upon entering the venue, guests were greeted by luminous ambient lighting, accentuating the unique design elements of the Taycan.

The ceremonial unveiling of the car was accompanied by an intense laser show and customized animated content on LED screens. With impressive sound effects, an unforgettable experience was created that completely captivated the guests.

Following the formal ceremony, a cocktail reception ensued, and guests were invited to take a closer look at the new, all-electric Porsche Taycan.

PORSCHE PANAMERA: “CHOOSE BOLDLY” 

In line with Porsche’s rich tradition of innovation and exclusivity, the M2C team, together with Porsche SCG client, proudly introduced the latest third-generation Panamera! At an exclusive event held in the elegant setting of the Square Nine Hotel, numerous enthusiasts and fans of Porsche cars from across the region gathered.

Services:

Experience Design & Event Production

Industries:

Automotive Industry

It was entirely fitting that the creative concept for the launch of the new Panamera was “Bold”: bold driving, a fusion of performance, style, and technology, as well as the unique experience brought by the third generation of the new Porsche model, were vividly portrayed in an unforgettable manner during this elegant evening.

The M2C team is proud to have made a creative and production contribution to this spectacular event. Guests had the opportunity to experience the new, revolutionary third-generation Porsche Panamera, which brings a new style, more powerful engines, and improved vehicle dynamics. With the “creative cuisine” experience prepared by chef Damir Sertić, the evening was filled with flavors and scents that perfectly complemented the exclusive experience of introducing the new premium-class car.

MPC ECHO CONFERENCE – ECHO OF INNOVATIVE BUSINESS 

Belgrade witnessed a unique business echo on April 23rd – the MPC Echo Conference, organized by MPC Properties in the immersive atmosphere of the Sava Center. This event represented a fusion of business, innovation, and sustainability, with a special focus on the future of construction, retail, and real estate.

The M2C creative team was responsible for this visual and conceptual spectacle. We designed the conference’s visual identity, including the logo, graphic elements, and everything that visually defined the atmosphere of the event.

Services:

Brand Development

Experience Design & Event Production

Industries:

Real Estate & Construction

The M2C team was also responsible for the name and creative concept. The term “Echo” was chosen as a metaphor for the spread of good ideas and messages. We handled the organizational and technical realization, as well as the scenographic setup, which transformed the Sava Center space into a unique immersive experience.

Services:

Brand Development

Experience Design & Event Production

Industries:

Real Estate & Construction

Every element of the conference was aligned with the values and vision of our client, MPC Properties. Their innovations, designed with a clear focus on positive environmental impact, strive for a healthier and more fulfilling life for individuals and the entire community.

This was the first conference of this type, with the ambition for MPC Echo to become an annual event, an important business platform for the exchange of knowledge and experience in the dynamic real estate industry.

Services:

Brand Development

Experience Design & Event Production

Industries:

Real Estate & Construction

WINE VISION OPEN BALKAN 2.0

Another wine vision has been successfully completed! The second international wine fair “Wine Vision by Open Balkan”, held from November 16 to 19, proved once again that it is the largest and most recognizable wine festival in this part of Europe.

Services:

Brand Development

Digital & Content Creation

Experience Design & Event Production

Industries:

Government, Business Associations and NGO

Wine & Spirits

Another international festival of wine, food and tourism “Wine Vision by Open Balkan” was held under the auspices of the governments of Serbia, North Macedonia and Albania, and as part of the Open Balkans initiative.

Again, the executive production of this unique event was entrusted to the creative and production team of M2Communications, and the fair brought together the best wine producers from the region and the world in one place. More than 600 exhibitors from almost 30 countries participated in this unique event, which was visited by several tens of thousands of wine lovers over the course of four days.

The creative concept called “Wine as a constant of civilization” was based on the idea that the cultivation of vines and the production of wine are inextricably linked with the history and progress of people (and all of humanity) in different time periods. Visitors and oenophiles had such a unique opportunity to travel through space and time while enjoying the quality wines of the region and the world.

The organization of an event of this magnitude was a complex and multidimensional project, which included numerous aspects of production and the realization of a series of accompanying programs and exhibitions, and visitors had the opportunity to visit thematically differently designed halls. The entire display of the Wine Vision by Open Balkan was realized in six halls of the Belgrade Fair and was divided into three units: The Roots of Wine Culture, The Wonderful World of Wine, and A View of the Future, which talked about the past, present, and perspectives of winemaking and the wine industry in our country and in the world.

NUFARM & NUSEED INNOVATION DAYS

The world’s leading companies from the agricultural industry, Nufarm and Nuseed, marked this year’s International Field Day with a spectacular outdoor event called “Innovation Days”. On their demonstration field near Novi Sad, the companies Nufarm and Nuseed hosted customers and members of the media from over 10 countries in Europe, Africa and the Middle East.

During the four-day event, these two agricultural giants presented their innovative solutions in the field of sustainable agriculture and food safety. The team of our agency was in charge of the creative concept, complete production and realization of this so far the largest and most meaningful event held by Nufarm and Nuseed in Serbia.

Services:

Experience Design & Event Production

Video & Photo Production

Industries:

Manufacturing industries

During the field tour, event guests had the opportunity to attend presentations of numerous agricultural crops in specially designed glamping domes, which were equipped with touch screens and state-of-the-art technology for a full audio-visual experience for visitors. These innovative domes also had the function of a special showroom, where the companies Nufarm and Nuseed presented their most current products.

Also, the space for the guests was enriched with a custom-made construction that allowed them to record the most beautiful panoramic photos from a height as a single memory from this innovative event. Special emphasis was placed on the selection of the highest quality food and drinks, and in accordance with the needs of holding such an event outdoors, the concept of street food was successfully implemented.

As an additional type of activity, the guests of this unique event in nature had the opportunity to visit the Petrovaradin Fortress and Sremske Karlovci, in order to get acquainted with the history and culture of these sights of Vojvodina and Serbia.

SAM GALA 2023

The Serbian Association of Managers held the prestigious SAM Gala event for the 12th time in a row, during which it awarded the “SAM Annual Awards” to the best individuals and companies.

Services:

Experience Design & Event Production

Video & Photo Production

Industries:

Government, Business Associations and NGO

The SAM Gala event, which this year was held under the motto Next Level Business, was held in the immersive hall of the recently renovated Sava Center and was attended by nearly 400 members of the association, prominent representatives of the business community, media and other public figures in our country.


The executive production of this traditional business gathering, held on December 11, 2023, was entrusted to the creative team of our agency, and the key word of this year’s event was responsibility.

Therefore, the basic idea of ​​the Next Level Business concept was focused precisely on responsibility towards people, young people, the planet and the environment, but also on the role of business leaders in creating a sustainable and better future for generations to come.


SAM Annual awards are given in the following categories: manager of the year, young manager of the year, employer of the year, socially responsible company of the year, award for personal heroism, as well as special jury awards.


With a symphony of images and sound, the best managers and companies in 2023 were announced at the traditional SAM Gala event.

CELEBRATING LIFE SINCE 1743



We are pleased that we had the opportunity to organize a glamorous event for the famous French client Moët & Chandon, as part of the celebration of an important jubilee – 280 years of the brand’s existence.

Services:

Experience Design & Event Production

Video & Photo Production

Industries:

Fashion & Luxury

Wine & Spirits

On the occasion of the 280th anniversary of the Moët & Chandon brand, only 280 bottles of a limited series of this champagne were created, which were also tasted during the celebration in Belgrade.

After Sydney, New York, Tokyo, Paris and London, now Belgrade and Serbia have the privilege of being part of the rich history of the brand, which gathered over 350 guests from 15 countries of the world.

The event’s concept is based on the Moet & Chandon brand’s rich history in the context of art, travel, sports, and joy of living (joie de vivre).

Services:

Experience Design & Event Production

Video & Photo Production

Industries:

Fashion & Luxury

Wine & Spirits