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SAM GALA 2023

The Serbian Association of Managers held the prestigious SAM Gala event for the 12th time in a row, during which it awarded the “SAM Annual Awards” to the best individuals and companies.

Services:

Creative & Communications

Event Design & Production

Video Production

Industries:

Government, Business Associations and NGO

The SAM Gala event, which this year was held under the motto Next Level Business, was held in the immersive hall of the recently renovated Sava Center and was attended by nearly 400 members of the association, prominent representatives of the business community, media and other public figures in our country.

The executive production of this traditional business gathering, held on December 11, 2023, was entrusted to the creative team of our agency, and the key word of this year’s event was responsibility. Therefore, the basic idea of ​​the Next Level Business concept was focused precisely on responsibility towards people, young people, the planet and the environment, but also on the role of business leaders in creating a sustainable and better future for generations to come.

SAM Annual awards are given in the following categories: manager of the year, young manager of the year, employer of the year, socially responsible company of the year, award for personal heroism, as well as special jury awards.

With a symphony of images and sound, the best managers and companies in 2023 were announced at the traditional SAM Gala event.

M2Communications

SAVA CENTAR RE-OPENING

The event that re-opened one of Belgrade’s symbols, Sava Centar, after a ten-year hiatus, was an important moment not only for our client, the company Delta Holding, but also for the capital of Serbia and its citizens.

The production and creative team of M2C was in charge of the executive production and direction of the event, designed in the form of an exclusive business dinner for Delta Holding company partners, as well as important dignitaries from the political, economic and cultural life of Serbia and the region.

In the Sava Center’s immersive hall, unique in this area, guests were given the feeling of complete immersion in creative audio-visual content, and the musical numbers of our celebrated jazz singer-songwriter Vasil Hadžimanov further enriched the entire event.

With the opening of the congress and business part of the Sava Centar, Belgrade got a modern and technologically equipped facility, which will improve the congress offer of the capital.

WINE VISION BY OPEN BALKAN

Services:

Creative & Communications

Event Design & Production

Video Production

Industries:

Government, Business Associations and NGO

Wine Industry

The largest event of the year in Serbia – the First International Wine Fair “Wine Vision by Open Balkan”, was successfully released at the Belgrade Fair from September 1 to 4, 2022.

Under the auspices of the governments of Serbia, North Macedonia, and Albania, and as part of the Open Balkan initiative, the fair gathered the best wine producers in the region in one place and promoted the entire Balkan as an increasingly popular wine and tourist destination.

The concept and naming of the event were conceived and realized by the creative team of our agency, and visitors had the opportunity to visit thematically differently designed halls.

Creative inspiration was found in the aesthetics of the landscape and the unique ecosystem of the vineyard – better known as “terroir” – which represents the synthesis of climate, soil, climate, as well as the skills of the producers of the best wines in the world. Also, the event is conceptually inspired by the striking convergence of traditional and modern wineries. There, in one place, you could find old, museum exhibits related to growing vines and wine production, but also the most modern LED screens that educated visitors in an interesting and innovative way about the history, origin and types of wine, as well as the production process.

The interior decoration was completed by the installation of an artificial river with real water, which flowed through a part of the ground floor in the hall. Also, the complete branding of over 90 promotional surfaces of various formats contributed to the visual impact of the Wine Vision by Open Balkan. The so-called “Digital grapes” were particularly attractive to visitors, placed in Hall 1 of the Belgrade Fair in four places. Each of these four massive steel installations had a size of 6×5.5m, and a weight of over 3 tons, and on each “bunch” there were 130 LED panels that broadcast different audio-visual content.

Almost 400 exhibitors and wine producers from more than 20 countries participated in this unique event, which was held in as many as six halls – 1, 1A, 2, 3, 4, and 5 – of the Belgrade Fair. More than 230 exhibitors from the countries of the Open Balkan initiative were present at the fair, as well as a large number of wineries from Montenegro, Bosnia and Herzegovina, Croatia, Slovenia, Italy, France, Argentina, Chile, South Africa…

WINE VISION BY OPEN BALKAN
GOVERNMENT OF THE REPUBLIC OF SERBIA
The largest event of the year in Serbia – the First International Wine Fair “Wine Vision by Open Balkan”, was successfully released at the Belgrade Fair from September 1 to 4, 2022.

Under the auspices of the governments of Serbia, North Macedonia, and Albania, and as part of the Open Balkan initiative, the fair gathered the best wine producers in the region in one place and promoted the entire Balkan as an increasingly popular wine and tourist destination.

The concept and naming of the event were conceived and realized by the creative team of our agency, and visitors had the opportunity to visit thematically differently designed halls.

Creative inspiration was found in the aesthetics of the landscape and the unique ecosystem of the vineyard – better known as “terroir” – which represents the synthesis of climate, soil, climate, as well as the skills of the producers of the best wines in the world. Also, the event is conceptually inspired by the striking convergence of traditional and modern wineries. There, in one place, you could find old, museum exhibits related to growing vines and wine production, but also the most modern LED screens that educated visitors in an interesting and innovative way about the history, origin and types of wine, as well as the production process.

The interior decoration was completed by the installation of an artificial river with real water, which flowed through a part of the ground floor in the hall. Also, the complete branding of over 90 promotional surfaces of various formats contributed to the visual impact of the Wine Vision by Open Balkan. The so-called “Digital grapes” were particularly attractive to visitors, placed in Hall 1 of the Belgrade Fair in four places. Each of these four massive steel installations had a size of 6×5.5m, and a weight of over 3 tons, and on each “bunch” there were 130 LED panels that broadcast different audio-visual content.

Almost 400 exhibitors and wine producers from more than 20 countries participated in this unique event, which was held in as many as six halls – 1, 1A, 2, 3, 4, and 5 – of the Belgrade Fair. More than 230 exhibitors from the countries of the Open Balkan initiative were present at the fair, as well as a large number of wineries from Montenegro, Bosnia and Herzegovina, Croatia, Slovenia, Italy, France, Argentina, Chile, South Africa…

The first international wine fair “Wine Vision of the Open Balkans” began with a ceremonial opening attended by the highest officials of the Open Balkan countries.

On this occasion, the fair competition “Wine Trophy by Open Balkan”, numerous professional gatherings and masterclasses, as well as B2B meetings where exhibitors had the opportunity to expand their business, were held.

The size and complexity of the entire exhibition are also represented by the following interesting data: in an area larger than 45.000 square meters, over 300 square meters of LED screens are used, a wide variety of audio-visual content was broadcasted; over 10,000 square meters of carpet and more than 2,000 m2 of printed PVC floor were used; over 200 pieces of various props and more than a hundred units of plants, including 40 trees, were provided.

The following partners participated in the production and organization of the event: BeoExpo System, Skymusic Production, Bulb Creation, Pozitiv MVP, Freeline Studio, Specific, Zoom Media, Integraltechnic, Mini Bees studio, video production NEO – New Entertainment Office and many others.

The largest international fair in Southeast Europe has set new standards when it comes to the presentation of wine and wine culture of the Western Balkan region.

M2Communications

CUPRA HERO INTERACTIVE VIDEO

For the client Porsche SCG, we designed and implemented a digital campaign whose backbone is an interactive video called “CUPRA HERO”, based on the convergence of the gaming industry and video technology.

Services:

Brand Development

Content Creation & Digital

Creative & Communications

Video Production

Industries:

Automotive Industry

The key medium of the campaign was the micro site cuprahero.rs, whose basic content is an interactive video of a competitive nature. Everyone who embarked on this unique interactive experience had the opportunity to choose one of the three characters offered – that is, “their” hero to the parkourist – as well as, in the race against time, choose their path and reach the finish line in record time. This type of campaign is a new type of digital experience applied for advertising and promotion purposes.

With the slogan “For all the brave who choose a different path”, this interactive adventure aims to enable players in a fun and interesting way to choose the characteristics that feature a unique CUPRA DNA – be it speed, agility or strength.

The story that accompanies the interactive video also points to certain values ​​that each individual should promote in their life, regardless of the circumstances in which they find themselves. Sometimes the fastest way to the goal and using shortcuts is not the best way. That is why the CUPRA Hero story is intended for ordinary people, real heroes of everyday life, who behave in accordance with their own code and true values ​​and know how to choose their path.

The CUPRA Hero campaign was realized in cooperation with the production company NEO – New Entertainment Office. System Studio was in charge of micro website design and technical support, while our agency, in accordance with the set strategy, created an immediate user experience.

The CUPRA HERO digital campaign was also supported by a number of influential domestic influencers, whose lifestyle coincides with the CUPRA brand and for whom the car industry is an important area of ​​interest.

The success of the campaign is reflected in the results of raising awareness and drawing attention to the new model in our market. During the three weeks of the competition part of the campaign, over 36,000 unique visits to the micro-site cuprahero.rs were recorded, and the total number of those who played the interactive video and recorded the result was over 13,000 users.

“A brand like Cupra has brought a new style, approach and energy to the automotive industry. It has been a challenge for us to discover new, innovative forms of communication with the target group, as well as to provide inspiring incentives to consumers.”

Slobodan Stefanović, Head of Event & Production M2Communications

SAM GALA 2021

The double jubilee of the Serbian Association of Managers was solemnly marked in the Crystal Hall of the Hyatt Hotel. The gala evening on the occasion of the fifteenth anniversary of SAM, as well as the tenth anniversary of the most eminent business event, gathered people from the world of business in one place this year as well.

Services:

Event Design & Production

Video Production

Industries:

Government, Business Associations and NGO

Our team took care of the creative concept and production of the event, as well as the script and production of the film dedicated to the fifteenth anniversary of SAM. This year’s Gala evening and the annual SAM awards ceremony hosted over 250 distinguished guests. The beginning of the event was marked by a stage performance inspired by the basic values ​​of SAM, which are trust, friendship, change, responsibility and giving. The design of the scene is based on the “catwalk” concept. Five major SAM awards were distributed on pedestals along the catwalk, creating a setting that contributed to a more dynamic mise-en-scène during the program. The host of the gala evening, Dragana Kosjerina and Vladimir Jelic, presented the program at a high level and took care of the good atmosphere.

The film dedicated to the jubilee summarizes the key results and the most significant successes of SAM in the past 15 years. A special segment of the film consists of emotional reflections of six prominent members of SAM, who presented the importance and future of SAM from a personal perspective and how the people who form the backbone of the association inspire and motivate activities and energy.

Special recognition for the realization and positioning of SAM Gala as a top business event, went to the co-founder and director of our agency, Miro Antic.

M2Communications

60th ANNIVERSARY OF THE NON-ALIGNED MOVEMENT

At the place where it all began, 60 years later, the anniversary of the first conference of the Non-Aligned Movement was marked. This high diplomatic gathering was held at the Belgrade Fair on October 11 and 12, and one of the most important tasks belonged to our team.

Services:

Creative & Communications

Event Design & Production

Video Production

Industries:

Government, Business Associations and NGO

On this occasion, Belgrade hosted over 100 foreign delegations, including presidents and 40 foreign ministers. The co-organizers of this year’s conference of the Non-Aligned Movement, Serbia and Azerbaijan, had the opportunity to welcome the delegations in a solemn and impressive atmosphere. The event was officially opened with an audio-visual spectacle, animation that was integrated by mapping on the floor in the central part of the hall, on four large LED screens and a special installation above the delegate table made of transparent LED screens. The art directorate of the 60th anniversary is based on the motifs of water colors, which, by melting and changing colors, evoked the story of the origin of the Non-Aligned Movement, history and symbols, as well as the goals they strive for in the future.

Special attention was attracted by the impressive installation in the main hall, on an area of ​​as much as 220 square meters. The installation consisted of wildlife full of flowers and greenery, symbolizing Serbian landscapes. We directed TV and broadcast and live streaming of the two-day meeting, and our signal was taken over by national television, news agencies and media from the country, the region and the world.

Participants in the production and organization of the event were: BeoExpo System, Skymusic Production, Bulb Creation, Pozitiv MVP, Freeline Studio, Ivan Aran Studio, Prosound and video production NEO – New Entertainment Office.

M2Communications

WESTERN BALKANS RAIL SUMMIT

Services:

Event Design & Production

Video Production

Industries:

Government, Business Associations and NGO

The European year of Rail, 2021, was solemnly marked by holding the Western Balkans Rail Summit on September 13th in Belgrade. The main goal of this meeting was to make the railway stand out as one of the safest and most sustainable modes of transport.

We organized the first Western Balkans Rail Summit at the initiative of the Permanent Secretariat of the Transport Community, the European Investment Bank and the European Bank for Reconstruction and Development, and under the auspices of the Ministry of Construction, Transport and Infrastructure of Serbia.

The summit was attended by delegations from the Western Balkans, as well as six Western Balkan ministers, who discussed investment in rail transport and railway policy reforms that will make rail travel more attractive to citizens and the region’s economy.

The first railway summit was held in the form of a hybrid event, as a combination of live presence and online speakers. Our task was to create a creative concept of the event, the visual identity of the first Rail Summit, as well as the realization of the project.

“The future is on tracks.”

M2Communications

THE LIGHTWAVE AT LUSTICA BAY

Services:

Event Design & Production

Video Production

Industries:

Hospitality/Hotels & Resorts

The Grand opening of the Lightwave light festival, which marks the month of August, was held on August 7th at the Lustica Bay Marina. The uniqe outdoor show was a magical combination of lasers and lights projected by the Lighthouse in the harbor and illuminated the entire marina village with the world’s most famous songs.

Lustica visitors could enjoy this special scene from any position in the village. Along the entire promenade, the guests of Lustica bay were waiting for numerous surprises and attractive installations, next to which everyone was happy to take photos and create the most beautiful summer memories.

The Grand Opening Lightwave spectacle was solemnly marked by lavish fireworks that completed the entire event. During August, Lustica will organize various animations, music concerts and unforgettable performances for its guests.

Our team was in charge of creating the Lightwave concept for a month and the event was realized in our production.

PARALLEL REALITY – HARSH ACTUALITY

The project “Parallel Reality – Harsh Actuality” for the non-governmental organization Astra, was implemented in order to raise awareness about human trafficking.

Services:

Content Creation & Digital

Creative & Communications

Video Production

Industries:

Government, Business Associations and NGO

The problem of human trafficking seems like a parallel reality as if it is invisible and happens far from us, but it is a problem in which such phenomena seem imperceptible, while the reality is different and even harsher. That is our harsh actuality.

The campaign points to the three most common forms of human trafficking: sexual exploitation, child exploitation, and labor exploitation.

The “creative devices” of the campaign were imaginary chains. The imaginary chain strongly symbolizes everything that a human trafficker uses to bind his victim: blackmail, coercion, punishment, threat, fear, which is not visible at first glance. The campaign seeks to make these chains more visible and teaches us to recognize them more easily.

Results achieved:

1. Media:
• 12 TV guest appearances
• 106 posts on the web and social media channels
• 32 publications in print editions

2. Social Networks:
• Total reach 645,000 users
• Total view 201,500 views
• Total engagement 22,200 reactions

The “Parallel Reality-Harsh Actuality” campaign provoked strong reactions from the public. The number of calls to the call center via SOS hotline increased by 120% compared to the same period last year.

Winning project at the Disrupt prize competition in the category of Agencies and Media – Communication.

NGO Astra – Anti trafficking action

SAM AWARDS 2020 ONLINE SHOW

The award ceremony of the Serbian Association of Managers was not absent in 2020 either but continued the tradition. It was held for the ninth time in a significantly different format.

Services:

Event Design & Production

Video Production

Industries:

Government, Business Associations and NGO

Due to new circumstances, the spectacular SAM gala evening was replaced by an award ceremony in the online SHOW program. Although accompanied by a different ambiance, the award retained its festive character as in previous years.

The theme of this year’s awards ceremony was rightly called “Responsible Leadership and New Optimism”. Great examples of managers have shown exceptional flexibility and agility in business and thus justified this year’s motto of SAM.

The agency’s creative team devised a new concept for awarding SAM prizes in online format, and the production team put it into detail. The structure, direction and narrative of the awards ceremony are in line with the topics of SAM and current events in the business world, and the program is realized with high production standards. The program is complemented by 3D animations created for the needs of the rush hour, category announcements, nominations, award winners and sponsors.

SAM Awards was watched by a total of 4966 viewers online, There were 442 viewers in prime time. The total viewing time was 362: 41: 53.

The SAM Awards 2020 project showed how, in addition to numerous challenges in time outside of mass gatherings, it is possible to create high-quality content and a striking online experience.

M2Communications