Our Commercial “Plays” at the Olympics!

With just ten weeks from pitch to final edit, our mission was clear: to showcase a revolutionary smartwatch that makes everyday people more mobile, healthy, and active—presented in a simple and fun way. We knew this campaign had to resonate globally, so we brainstormed not one, but four “genius” ad concepts. We crafted eight different […]

Same Vision, New Experience

In addition to the many creative projects we undertake for our clients, we finally took some time to focus on our brand!   We’ve completely redesigned the M2C website.   Our goal was to better showcase the values that have shaped the M2C story, as well as to highlight the increasingly complex and challenging projects […]

STORYLIVING: THERE ARE MANY STORIES, THE REAL ONES ARE HEARD

Storyliving podrazumeva stvaranje doslednog i kohezivnog narativa brenda na različitim tačkama dodira i kanalima, kako online tako i offline. Brendovi koji koriste ovaj princip teže da integrišu svoju priču u živote potrošača, nastojeći da budu prisutni tokom njihovog putovanja. To može uključivati kreiranje zanimljivog sadržaja, korišćenje društvenih mreža, razvoj personalizovanih iskustava i usklađivanje brend poruke sa životnim stilom i aspiracijama potrošača.

INTERACTIVE VIDEO – A NEW MEDIUM FOR DIGITAL COMMUNICATION

Leading global corporations, in their quest to achieve digital marketing goals, are increasingly using interactive video as a new form of creative engagement with their consumers and users. Interactive video represents a special type of digital video that supports a unique capability for viewer interaction, allowing the viewer to influence the content they are watching […]

EXPERIENCE DESIGN

Experience Design   Every moment of our existence is an experience. Whether we are dreaming, reading, driving a car, or paragliding, we encounter various stimuli and sensations that collectively form an experience. Our lives are filled with these experiences. They can be mundane, repetitive, and everyday, which means we may not pay them much attention. […]