Same Vision, New Experience
In addition to the many creative projects we undertake for our clients, we finally took some time to focus on our brand!
We’ve completely redesigned the M2C website.
Our goal was to better showcase the values that have shaped the M2C story, as well as to highlight the increasingly complex and challenging projects we’ve taken on. This new design, along with updated content, structure, and functionality, is a reflection of our growth.
At M2C, challenges drive us. We’re motivated to tackle tasks we’ve never done before, push our own boundaries, and set new standards in campaign conceptualization and event execution. This mindset is what guided our approach to the new site.
Our brand, and the culture behind it, is embodied in every aspect of the site. It’s inspired, bold, and a little provocative. But amidst the serious process of creation and growth, we never forget to play! Despite the demands, changes, and expectations, we remain committed to enjoying the process.
Looking back, we realize that we approach our projects and partnerships with the same enthusiasm. We foster curiosity, and communication, and encourage each team member to contribute their unique character and values to our story.
The site, beyond showcasing our projects and services, is designed to convey the essence of the M2C brand—what the industry and our collaborators recognize us for. It also offers a glimpse into our team’s personality, so clients can get a sense of who they’ll be working with.
Additionally, the site features a blog where we share our insights and experiences in experience design. Here, we present new trends, our thoughts, and analyses of key events and phenomena in the world of experiential marketing.
But enough talk—this is just a nudge to look at the pages and see if we’ve succeeded in our mission. 🙂
STORYLIVING: THERE ARE MANY STORIES, THE REAL ONES ARE HEARD
Storyliving podrazumeva stvaranje doslednog i kohezivnog narativa brenda na različitim tačkama dodira i kanalima, kako online tako i offline. Brendovi koji koriste ovaj princip teže da integrišu svoju priču u živote potrošača, nastojeći da budu prisutni tokom njihovog putovanja. To može uključivati kreiranje zanimljivog sadržaja, korišćenje društvenih mreža, razvoj personalizovanih iskustava i usklađivanje brend poruke sa životnim stilom i aspiracijama potrošača.
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Leading global corporations, in their quest to achieve digital marketing goals, are increasingly using interactive video as a new form of creative engagement with their consumers and users. Interactive video represents a special type of digital video that supports a unique capability for viewer interaction, allowing the viewer to influence the content they are watching […]
EXPERIENCE DESIGN
Experience Design Every moment of our existence is an experience. Whether we are dreaming, reading, driving a car, or paragliding, we encounter various stimuli and sensations that collectively form an experience. Our lives are filled with these experiences. They can be mundane, repetitive, and everyday, which means we may not pay them much attention. […]