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SEVENFRIDAY Serbia Launch Party

m2c | SEVENFRIDAY Serbia Launch Party


A set-up inspired by industrial motifs, molecular cocktails, glam rock models, café racer, lighting effects and great music played by El Jazzyra band created a wonderful atmosphere at a party attended by about two hundred visitors at the Fabrika venue. According to Dan Niederer, the founder of the SEVENFRIDAY brand, this has been one of the best SEVENFRIDAY event ever organized anywhere in the world.



Zlatara Andrejević jewellers, the official partner of SEVENFRIDAY in Serbia, has commissioned M2Communications to do a concept design, event organization and photo editorial for the brand given the agency’s experience in working with international brands and organizing high-end events.


SEVENFRIDAY is a brand of luxury watches inspired by industrial design, which took the global market by storm in less than four years and which is present in 90 countries and more than 700 exclusive stores.



SEVENFRIDAY Flash Party Belgrade from M2Communications on Vimeo.



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