Mad Scientist and his team are making experiments at a site located very close to downtown Belgrade in an attempt to produce a perfect formula – ROG GX700.

The experiments are designed as part of an Asus retail campaign for the first water-cooled gaming laptop of the “Republic of Gamers” (ROG) sub-brand, which is nicknamed “The Beast” by the gamer community. The GX700 laptop is a top-of-the-range portable gaming computer with unique performances. The promo campaign takes place at the Asus shop inside Belgrade’s Ušće Shopping Centre everyday from noon to 8 p.m. “Ušće” visitors will have an opportunity to test the new laptop’s performances, as well as to participate in the experiments carried out by representatives of the Science Festival.

The concept design and implementation of the “Mad Scientist’s Laboratory” campaign are the products of M2Communications’ creative laboratory, which marked the beginning of the agency’s regional cooperation with Asus.