ASTER TEXTILE FACTORY OPENING CEREMONY IN NIŠ

ASTER TEXTILE

The opening ceremony for the “Aster Textile“ factory in the Serbian city of Niš, which was held on October 19, 2016, was attended by about 500 guests, including the highest-ranking Serbian officials, the Turkish Ambassador to Serbia and the Turkey-based top management of “Aster Textile”.

“Aster Textile“, Turkey’s leading textile manufacturer, has invested 9 million euros in the construction of a factory in Niš, which covers an area of 19,250 m2 and is equipped with cutting-edge machines.

For this special occasion, the factory hall was transformed into a ceremony hall. A unique set design included a cascading stage and a large 3D factory logo. For extra visual effects, LED screens in the form of a 35 m2 mosaic and more than 120 luminaires were used. A specially designed animation showcased the arrival of this Turkish factory to the Serbian market.

The master of ceremony was Maja Nikolić, a famous TV host, who added charm to the event. A musical performance by the “Wonder Strings“string quartet complemented the atmosphere.

M2Communications produced an animated explainer video for the “Aster Textile“factory, as well as the official video of the event. The opening ceremony was covered by 35 media outlets and 170 media announcements.