

“DRIVING LUXURY” – BMW 7 SERIES PLT
BMW GROUP AG
BMW’s international training for the new 7 Series and X1 models was held in Serbia from October 12th to 15th at two locations, the Radisson Blu Old Mill Hotel Belgrade and the Temet Winery near Jagodina. The project, titled “Driving Luxury”, was entrusted to our agency and implemented in accordance with the highest world standards.
Services:
Experience Design & Event Production
Video & Photo Production
Industries:
Automotive Industry
Fashion & Luxury
BMW management and sales representatives from more than 10 European countries had the opportunity to work with top trainers from the UK, experience the quality and performance of the new models and compare them with direct competitors during comparative test drives.
The training is global in nature and was held in Germany, Dubai, Egypt, Morocco and many other locations. BMW Group AG gave the organization of the training in Serbia the highest rating and characterized it as “Best Practice”.
The project was awarded the UEPS gold award in the corporate “event” category for 2015.