OUR INSIDE PERSPECTIVE: HOW WINE VISION BY OPEN BALKAN COMES TO LIFE
THE GOVERNMENT OF THE REPUBLIC OF SERBIA
Working on Wine Vision by Open Balkan is never “just another project” for us. It’s a year-round experience, a process that challenges us, inspires us, and transforms us, every single time. And even though this is the fourth year we’re creating the full creative concept and delivering the entire production of this major event, Wine Vision 2025 remains one of the most demanding projects in the region, and certainly in our country.
Services:
Art Direction
Event
Video Production
Industries:
Government, Business Associations and NGO
Wine & Spirits
Why?
Because Wine Vision isn’t a fair — it’s a world of its own.
A world where wine, culture, gastronomy, and innovation intertwine. A world that keeps growing, setting new standards, and attracting professionals, visitors, and media from across the globe. That’s why our task each November becomes bigger, more complex, and more ambitious.
Challenges We Welcome.
No matter our experience, each edition brings a new set of challenges. That’s simply the nature of an event of this scale, expansive, intricate, filled with zones, activations, and participants. But what keeps us grounded is the fact that we emerge from every cycle better and wiser. We learn something new, bring in fresh creatives, strengthen collaborations, and refine our processes.
By now, we intuitively know who handles which stage, where bottlenecks may emerge, how to solve them, and what needs to be anticipated long before the first spotlight turns on. That shared rhythm isn’t something you can learn overnight, it’s built, slowly, over years.
When Everything Comes Together – That’s When the Magic Happens.
The epicenter of this year’s concept, the metaphor that guided us, took shape through eight zones of wine experiences, each designed to merge emotion, knowledge, tradition, and exploration. As visitors walk through halls, streets, squares, libraries, and laboratories, our job is to ensure everything runs seamlessly, allowing them to immerse themselves in a world where wine is far more than a taste — it’s an experience.
The Greatest Reward? A Client Already Thinking About Next Year.
When the fair lights dim and the last glasses are set down, one sign tells us we’ve done things right: the moment the client starts talking about next year’s edition. That continuity of trust is the highest professional recognition we could ask for.
We won’t pretend we’re not proud, we are. Because we know how much effort, strength, creativity, and passion went into it. From idea to stage, from the first sketch to the final bolt, our creative and production team carries an enormous load each year, and creates enormous joy along the way.
Perhaps the most beautiful part is that, in the end, the team feels fulfilled.
And that, truly, is what matters most.
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AVIATOR