JOIN THE FUN SIDE FIAT 500X & STAR WARS: THE FORCE AWAKENS
FCA SERBIA
Exactly at midnight on December 16, 2015, the premiere of the seventh installment of the cult film saga STAR WARS: The Force Awakens was held.
Services:
Art Direction
Event
Industries:
Art, Entertainment & Lifestyle
Automotive Industry
Fiat Chrysler Automobiles, one of Disney’s seven global partners in promoting the film, along with our team, made sure that the many fans gathered at the Cineplexx cinema in the Delta City shopping center could enjoy a special activation designed specifically for this occasion.
During the three nights of the film’s premiere screenings, visitors were taken on a journey to a galaxy far, far away by hostesses/promoters dressed as the iconic character Princess Leia. They were given the chance to join either the light or dark side of the Force, engage in “lightsaber duels” with their favorite characters from the film, and enjoy fun gifts in the form of mini lightsabers.