THE WHOLE WORLD, YOUR WAY
TRAVEL BOUTIQUE
This is how a travel agency changes its look. But not just any agency— it’s Travel Boutique, a Belgrade-based agency known for organizing luxury travel.
Services:
Brand Development
Digital & Content Creation
Industries:
Hospitality & Travel
Our job was to showcase the most amazing, faraway, and hidden spots around the world. At the same time, we wanted to show how travelers can customize their trips with Travel Boutique. This means each traveler and destination is special, just like a precious pearl.
We thought about all of this and decided the shell symbol made perfect sense. We came up with this idea by thinking about everything the brand stands for. We looked for the right words, colors, and shapes to represent what the agency wanted to offer when they started.
The slogan we chose sums up what Travel Boutique is all about. We keep our communication simple and honest, without using big words or hiding anything. We want people to know exactly what to expect when they travel with the company, just like how Travel Boutique shows destinations on social media – just real pictures.
We updated the website, social media, and other materials to match the new look. We also made a series of social media posts, including a video about the logo change and what we’ve achieved in our 14 years in business.
Projects like this are exciting because we get to make an already great brand even better, both in how we talk about it and how it looks.