THE WHOLE WORLD, YOUR WAY

This is how a travel agency changes its look. But not just any agency— it’s Travel Boutique, a Belgrade-based agency known for organizing luxury travel. Our job was to showcase the most amazing, faraway, and hidden spots around the world. At the same time, we wanted to show how travelers can customize their trips with Travel Boutique. This means each traveler and destination is special, just like a precious pearl.
We thought about all of this and decided the shell symbol made perfect sense. We came up with this idea by thinking about everything the brand stands for. We looked for the right words, colors, and shapes to represent what the agency wanted to offer when they started.

We updated the website, social media, and other materials to match the new look. We also made a series of social media posts, including a video about the logo change and what we’ve achieved in our 14 years in business.
Projects like this are exciting because we get to make an already great brand even better, both in how we talk about it and how it looks.