THE 8 X-PERIENCE
BMW – DELTA MOTORS
The car whose return many have been waiting for 20 years, the concept of sports luxury, the new BMW 8 Series, was presented at an exclusive presentation of the most famous automotive family from Bavaria.
Services:
Experience Design & Event Production
Video & Photo Production
Industries:
Automotive Industry
Fashion & Luxury
In order to create a complete brand experience, we turned the ambience of Golf Club Belgrade into a unique BMW pavilion, combining premium branding with light installations and luxurious details.
The space is fully adapted to provide support for BMW experts to share the news when it comes to the brand’s “Premium to Luxury” concept, with a special focus on the “sporty gentleman” – the 8 Series.
The 8 Series wasn’t the only star at the event, which brought together around 200 guests. The new BMW X4 model was also presented, as well as the first VR vehicle configurator. A special experience was the pre-premiere “close room” presentation of the famous “The Boss”, the new BMW X5 model, which will have its official premiere at the upcoming Auto Salon in Paris.