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FIAT UMBRELLA STREET


FCA SERBIA

FIAT UMBRELLA STREET


FCA SERBIA

A new generation of Fiat’s icon, Fiat 500, was premiered in downtown Novi Sad. Multi-coloured umbrellas have floated above the Miletićeva Street for two weeks, turning this street into a major attraction. A prize-winning competition for the best photo of the "Fiat Umbrella Street" has also been organized for visitors.

The new Fiat 500, popularly called "Fića" in the Serbian language, appeared during an artistic stilt performance by "Ludifico" group of performers from Novi Sad.

The event was jointly organized by Novi Sad’s “Stojanov” car dealer and FCA Serbia, in cooperation with our agency.

Novi Sad got its own umbrella street thanks to new Fiat 500.

FCA Serbia

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