M2C Competences
Storytelling upgraded to storyliving
An authentic approach to concepts and the creation of an exciting and authentic experience are an integral part of our service portfolio. We shape trends and transform ideas into marketing projects that inspire and drive action.
Creative Strategy & Brand Development
The concepts we craft bring together a blend of expertise and knowledge cultivated within our team. Drawing from insights in contemporary art, digital media, emerging trends in the event industry, and cutting-edge technology, we also leverage our rich experience in advertising.
Approaching each project with a visionary zeal, our goal is to curate unique brand experiences for both clients and consumers. We derive inspiration from the core attributes of the brand, infusing creativity into every aspect of marketing. Our approach involves designing authentic creative directions as integral components of a cohesive process and communication strategy.
Event Design & Production
If there's one thing we take immense pride in and don't shy away from boasting about, it's our adeptness in conceptualizing and executing events. Renowned companies in Serbia and beyond have entrusted us with the planning and implementation of sizable and significant events. Our overarching objective is to ensure that each event becomes a unique and memorable experience, intricately linked to the brand and company on various levels, while also possessing artistic or performance value. We achieve this by situating the event within a specific context and form that elevates the visitor's overall experience.
Our services encompass event management as well as the design and execution of promotional campaigns, spanning the entire process from initial planning and initiation through implementation to the analysis of project outcomes. Our solutions seamlessly integrate key brand elements with a creative concept, emphasizing a high level of aesthetics, innovation, artistic expression, and cutting-edge technology.
Comprising a team of seasoned marketing and production experts, our agency dedicates itself daily to projects meticulously crafted to enhance and promote our clients' and partners' brands.
Our specialized services cover a spectrum of events, including corporate events and conferences, product and service presentations, brand activation and guerrilla campaigns, team-building projects, destination management services, fair performances, entertainment events, as well as fashion and sports events.
From conceptualization to execution, we offer comprehensive in-house expertise for every facet of project management.
Design and Art Direction
Crafting a brand or advertising campaign requires a focused and precisely outlined art direction. Just as we meticulously choose our communication tone and mediums, we also delineate the visual parameters within which the brand operates. By establishing a clear art direction, we guarantee that the visual narrative we convey is interpreted in the intended manner. This aspect is crucial, making art direction a fundamental element in the creative process, whether coordinating an event, developing a TV commercial, or designing a digital media campaign.
Content Creation & Social Media Management
We expertly create, curate and analyze content across various platforms, ensuring a cohesive online presence. From profile optimization to real-time engagement, our team handles every aspect of your social media strategy. With a focus on building meaningful connections and fostering brand loyalty, we will elevate your online identity to contemporary prominence. Trust us to navigate the dynamic world of social media, delivering excellence in every post, comment, and share.
PR & Influencer Marketing
To ensure your brand reaches the right audience, we carefully select influencers whose social media presence can highlight your product, company, or service in the best possible light. We match these individuals with your brand based on shared values, ensuring that the collaboration feels organic and seamlessly integrates into the daily lives of both consumers and influencers. Our goal is to boost your brand's communication, interaction, and ultimately, sales. When it comes to PR, we do the same with the media.
Photo & Video Production
Professional photography for the needs of advertising campaigns, portfolios and events is an integral part of almost every one of our projects. In recent years, the video form has taken over photography in our agency as well. Depending on what the client needs, we make different types of videos – like clips, short digital videos, and videos for businesses or events. We use the latest techniques and work closely with our team before, during, and after making the videos, including directors and creative experts in photography, animation, and editing.