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M2C Competences

Storytelling upgraded to storyliving

An authentic approach to concepts and the creation of an exciting and authentic experience are an integral part of our service portfolio. We shape trends and transform ideas into marketing projects that inspire and drive action.

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EVENT DESIGN
& PRODUCTION

If there's one thing we take immense pride in and don't shy away from boasting about, it's our adeptness in conceptualizing and executing events. Renowned companies in Serbia and beyond have entrusted us with the planning and implementation of sizable and significant events. Our overarching objective is to ensure that each event becomes a unique and memorable experience, intricately linked to the brand and company on various levels, while also possessing artistic or performance value. We achieve this by situating the event within a specific context and form that elevates the visitor's overall experience.

Our services encompass event management as well as the design and execution of promotional campaigns, spanning the entire process from initial planning and initiation through implementation to the analysis of project outcomes. Our solutions seamlessly integrate key brand elements with a creative concept, emphasizing a high level of aesthetics, innovation, artistic expression, and cutting-edge technology.
Comprising a team of seasoned marketing and production experts, our agency dedicates itself daily to projects meticulously crafted to enhance and promote our clients' and partners' brands.

Our specialized services cover a spectrum of events, including corporate events and conferences, product and service presentations, brand activation and guerrilla campaigns, team-building projects, destination management services, fair performances, entertainment events, as well as fashion and sports events.

From conceptualization to execution, we offer comprehensive in-house expertise for every facet of project management.

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Brand Development

To develop a brand, you need a masterful team that seamlessly blends innovation with the current moment. We don't just create something new; it's about introducing a novelty that makes perfect sense.

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Social Media Management

We expertly curate, schedule, and analyze content across various platforms, ensuring a cohesive online presence. From profile optimization to real-time engagement, our team handles every aspect of your social media strategy. With a focus on building meaningful connections and fostering brand loyalty, we will elevate your online identity to contemporary prominence. Trust us to navigate the dynamic world of social media, delivering excellence in every post, comment, and share.

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Copywriting & Content Creation

Considering the platform, brand identity, and target audience of the campaign, we craft diverse content ranging from written narratives, brand stories, and taglines to compelling creative concepts, commercials, and scripts. Our aim is to ensure authenticity, allowing individuals engaging with our content, be it through reading, watching, or listening, to resonate with and identify themselves in the narratives we meticulously develop.

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Strategy & Campaign Conceptualization

The concepts we craft bring together a blend of expertise and knowledge cultivated within our team. Drawing from insights in contemporary art, digital media, emerging trends in the event industry, and cutting-edge technology, we also leverage our rich experience in advertising.

Approaching each project with a visionary zeal, our goal is to curate unique experiences for both clients and consumers. We derive inspiration from the core attributes of the brand, infusing creativity into every aspect of marketing. Our approach involves designing authentic creative solutions as integral components of a cohesive process and communication strategy.

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Video Production

Based on a 2022 study, people now spend about 19 hours each week watching online videos, and this number is going up. This shows how powerful this type of communication is becoming. So, having good content is important, and making videos the right way is key to presenting ideas, brands, or companies effectively. Depending on what the client needs, we make different types of videos – like clips, short digital videos, and videos for businesses or events. We use the latest techniques and work closely with our team before, during, and after making the videos, including directors and creative experts in photography, animation, and editing.

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Influencer Marketing

We strategically collaborate with influencers to authentically promote your brand, enhance visibility, and drive consumer engagement. From influencer identification to seamless campaign execution. With the power of social media tastemakers, we will transform your marketing approach to contemporary excellence.

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Public Relations

The brand's image extends beyond its own portrayal; it encompasses a broader perception in the media landscape. Hence, we strategically and skillfully navigate this relationship, leveraging our extensive expertise. Our approach ensures precise targeting, reaching the appropriate audience at optimal moments. Furthermore, we prioritize the cultivation and maintenance of relationships with media counterparts, recognizing their significant influence on public sentiment.

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Artistic Direction and Visual Brand Identities

Crafting a brand or campaign necessitates a focused and precisely outlined art direction. Just as we meticulously choose our communication tone and mediums, we also delineate the visual parameters within which the brand operates. By establishing a clear art direction, we guarantee that the visual narrative we convey is interpreted in the intended manner. This aspect is crucial, making art direction a fundamental element in the creative process, be it in coordinating an event, developing a TV commercial, or designing a digital media campaign.

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