The long-awaited and entirely new electric Porsche Taycan had a spectacular premiere at the popular event space, Galerija Štab, in Belgrade. Thanks to the creative team at M2Communications, responsible for the concept and production of this exciting event, numerous visitors and Porsche brand enthusiasts had the opportunity to embark on an unforgettable journey illuminated by light, perfect sound, and technology.
Services:
Experience Design & Event Production
Industries:
Automotive Industry
Given the reputation of renowned luxury high-performance car brands like Porsche, the organization of the event demanded thorough and serious planning and execution. Upon entering the venue, guests were greeted by luminous ambient lighting, accentuating the unique design elements of the Taycan.
The ceremonial unveiling of the car was accompanied by an intense laser show and customized animated content on LED screens. With impressive sound effects, an unforgettable experience was created that completely captivated the guests.
Following the formal ceremony, a cocktail reception ensued, and guests were invited to take a closer look at the new, all-electric Porsche Taycan.
In line with Porsche’s rich tradition of innovation and exclusivity, the M2C team, together with Porsche SCG client, proudly introduced the latest third-generation Panamera! At an exclusive event held in the elegant setting of the Square Nine Hotel, numerous enthusiasts and fans of Porsche cars from across the region gathered.
Services:
Experience Design & Event Production
Industries:
Automotive Industry
It was entirely fitting that the creative concept for the launch of the new Panamera was “Bold”: bold driving, a fusion of performance, style, and technology, as well as the unique experience brought by the third generation of the new Porsche model, were vividly portrayed in an unforgettable manner during this elegant evening.
The M2C team is proud to have made a creative and production contribution to this spectacular event. Guests had the opportunity to experience the new, revolutionary third-generation Porsche Panamera, which brings a new style, more powerful engines, and improved vehicle dynamics. With the “creative cuisine” experience prepared by chef Damir Sertić, the evening was filled with flavors and scents that perfectly complemented the exclusive experience of introducing the new premium-class car.
The five-day regional promotion of the new BMW 5 series and its electric version i5 with the presence of leading people from the headquarters of BMW GROUP AG in Munich, was an opportunity for lovers of top cars to enjoy an unusual environment of enchanting nature.
That’s why we hosted journalists and buyers of BMW vehicles from all over the world and gave them the experience of driving new models in the most beautiful areas of Fruška Gora.
Our team is entrusted with the complete organization and execution of the five-day BMW 5 Series Experience.
Services:
Experience Design & Event Production
Industries:
Automotive Industry
For the client Porsche SCG, we designed and implemented a digital campaign whose backbone is an interactive video called “CUPRA HERO”, based on the convergence of the gaming industry and video technology.
The key medium of the campaign was the micro site cuprahero.rs, whose basic content is an interactive video of a competitive nature.
Services:
Brand Development
Design & Art Direction
Digital & Content Creation
Top 10
Video & Photo Production
Industries:
Automotive Industry
Everyone who embarked on this unique interactive experience had the opportunity to choose one of the three characters offered – that is, “their” hero to the parkourist – as well as, in the race against time, choose their path and reach the finish line in record time. This type of campaign is a new type of digital experience applied for advertising and promotion purposes.
With the slogan “For all the brave who choose a different path”, this interactive adventure aims to enable players in a fun and interesting way to choose the characteristics that feature a unique CUPRA DNA – be it speed, agility or strength.
The story that accompanies the interactive video also points to certain values that each individual should promote in their life, regardless of the circumstances in which they find themselves. Sometimes the fastest way to the goal and using shortcuts is not the best way. That is why the CUPRA Hero story is intended for ordinary people, real heroes of everyday life, who behave in accordance with their own code and true values and know how to choose their path.
The CUPRA Hero campaign was realized in cooperation with the production company NEO – New Entertainment Office. System Studio was in charge of micro website design and technical support, while our agency, in accordance with the set strategy, created an immediate user experience.
The CUPRA HERO digital campaign was also supported by a number of influential domestic influencers, whose lifestyle coincides with the CUPRA brand and for whom the car industry is an important area of interest.
The success of the campaign is reflected in the results of raising awareness and drawing attention to the new model in our market. During the three weeks of the competition part of the campaign, over 36,000 unique visits to the micro-site cuprahero.rs were recorded, and the total number of those who played the interactive video and recorded the result was over 13,000 users.
“A brand like Cupra has brought a new style, approach and energy to the automotive industry. It has been a challenge for us to discover new, innovative forms of communication with the target group, as well as to provide inspiring incentives to consumers.”
Evolutionary design. A contemporary blend of dynamism and elegance based on tradition.
Always a new experience.
A NEW BEGINNING. NEW BMW SERIES 5.
TVC for #bmwseries5
Creative: M2Communications
Video production: NEO – New Entertainment Office
Art Director/DP: Daniel Girizd – Stavro
Services:
Design & Art Direction
Video & Photo Production
Industries:
Automotive Industry
As part of the world series of events “The Best Of BMW”, which introduces distinguished clients, partners and admirers to the models of the Bavarian brand, we organized a sports meeting with the sonorous title “CATCH M IF YOU CAN”.
Services:
Experience Design & Event Production
Video & Photo Production
Industries:
Automotive Industry
Motoring enthusiasts had the opportunity to try out an exciting test drive, as well as receive important information that is important for the brand. The biggest focus was on the new generation of M sports cars, imported from Germany for this occasion.
In order to make the entire event as attractive as possible for both drivers and spectators, it was necessary to remodel the NAVAK test track in Subotište.
For the day’s activities, in addition to the branding of the entrance zone and setting up flags along a part of the track, we created and installed an M booth where BMW M accessories were displayed and where participants could get all the information related to the models.
A special challenge was the adaptation of the track for night activities, which was carried out for the first time in the NAVAK center. Lighting installations in the brand’s colors have been installed on the driveway, programmed to create the effect of an arch under which cars pass. In the immediate vicinity of the track, an LED bar and a retro M booth of exhibition type have been set up.
Over the course of four days, over two hundred participants had the opportunity, with the presence of instructors, to test themselves in a challenging race track and “off-road” terrain and thus compare all the segments offered by different standard, X and M BMW models. The entire event was accompanied by an attractive video in which we used “racing drone” footage for the first time for the most attractive shots of the test drive.
The car whose return many have been waiting for 20 years, the concept of sports luxury, the new BMW 8 Series, was presented at an exclusive presentation of the most famous automotive family from Bavaria.
Services:
Experience Design & Event Production
Video & Photo Production
Industries:
Automotive Industry
Fashion & Luxury
In order to create a complete brand experience, we turned the ambience of Golf Club Belgrade into a unique BMW pavilion, combining premium branding with light installations and luxurious details.
The space is fully adapted to provide support for BMW experts to share the news when it comes to the brand’s “Premium to Luxury” concept, with a special focus on the “sporty gentleman” – the 8 Series.
The 8 Series wasn’t the only star at the event, which brought together around 200 guests. The new BMW X4 model was also presented, as well as the first VR vehicle configurator. A special experience was the pre-premiere “close room” presentation of the famous “The Boss”, the new BMW X5 model, which will have its official premiere at the upcoming Auto Salon in Paris.
