HERMITAGE DAYS IN SERBIA

The first Days of the Hermitage in Serbia have been inaugurated in Belgrade, a cultural event of international significance, jointly organized by the Hermitage, one of the largest museums in the world, the Ministry of Culture of Serbia, and the company “Gazprom Neft.”

The executive organization of the Opening Ceremony of the Days of the Hermitage, held at the National Museum of Serbia, was entrusted to the creative team at M2Communications. The National Museum has become a partner of the Hermitage in organizing unique exhibitions such as “Invisible Art” and “Imperial Porcelain.” The event was attended by numerous high-profile guests from the political, cultural, and business spheres of Serbia and Russia.

The Days of the Hermitage in Serbia kicked off with a gala performance by the State Academic Ballet Theater “Leonid Jakobson” from St. Petersburg, which, along with the Ballet of the National Theater in Belgrade, showcased the best pieces from its repertoire. This was an opportunity for the local audience to experience the glamorous atmosphere of theatrical St. Petersburg. The M2C team was responsible for the festive cocktail at the National Theater, as well as organizing the welcome for distinguished guests.

The leading museum of Russia prepared a rich and comprehensive program for the Days of the Hermitage, held from October 24 to 29, 2023, which included exhibitions, ballet performances, concerts, screenings of documentary and feature films, seminars, an archaeological conference, and many other intriguing artistic performances.